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Year:

Exploring the Role of Alternative Perceived Performance Measures and Needs-Congruency in the Consumer Satisfaction Process

journal articles
Wirtz J and Mattila A
Year
2001

GULFSTREAM AEROSPACE CORPORATION — PENETRATING ASIA’S CORPORATE JET MARKET

journal articles
Wirtz J and Lwin M
World Scientific Pub Co Pte Lt
Year
2001

Determinants of Membership Marketing Programs

journal articles
Wirtz J and Kum D
Springer Science And Business Media Llc
Year
2001

Exploring the role of alternative perceived performance measures and needs-congruency in the consumer satisfaction process

journal articles
Wirtz J and Mattila A
Year
2001

Improving the measurement of customer satisfaction: A test of three methods to reduce halo

journal articles
Wirtz J
Year
2001

Consumer Behaviour in Asia

journal articles
Emerald
Year
2001

Crisis marketing: A comparison across economic scenarios

journal articles
Ang SH
Year
2001

Congruency of scent and music as a driver of in-store evaluations and behavior

journal articles
Wirtz J and Mattila AS
Year
2001

The efficacy of power and influence strategies in a conventional channel: A Singapore perspective

journal articles
Shamdasani P, Keh HT and Chan KTS
Year
2001

Designing service guarantees – is full satisfaction the best you can guarantee?

journal articles
Wirtz J and Kum D
Year
2001