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Year:

The strategic role of unused service capacity

journal articles
Wirtz J, Lee KS and Ng ICL
Year
1999

Effects of advertisement format on competitive interference in print advertising

journal articles
Ang SH, Leong SM and Heng F
Year
1999

Book Review: Marketing in the Third World

journal articles
Ang SH
Springer Science And Business Media Llc
Year
1999

Responses to information incongruency in advertising: The role of expectancy, relevancy, and humor

journal articles
Lee YH and Mason C
Year
1999

When silence is golden: Effects of silence on consumer ad response

journal articles
Ang SH, Yeo W and Leong SM
Assoc Consumer Research
Year
1999

Introduction to Special Issue

journal articles
Ang SH and Schmitt BH
Springer Science And Business Media Llc
Year
1999

Book Review: Satisfaction: A Behavioral Perspective on the Consumer

journal articles
Wirtz J and Chung LM
Springer Science And Business Media Llc
Year
1998

7 Faces of Singaporeans Their Values, Aspirations, and Lifestyles

books/monographs
Tan SJ, Wirtz J and Kau AK
Year
1998

Rethinking theories of “consumer culture” through postmodern analyses of consumption and the production of hybrid cultural forms

conference/seminars
Tambyah SK and Thompson CJ
Year
1998

Are customer satisfaction measures equally applicable across research contexts, or do we need a more differentiated approach?

journal articles
Wirtz J and Chung LM
Springer Science And Business Media Llc
Year
1998