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Publications

Publication Type:

All Journal Articles Working Paper Books/monographs Others

Department:

All Accounting Analytics & Operations Finance Management & Organisation Marketing Strategy & Policy Real Estate

Year:

An experimental investigation of halo effects in satisfaction measures of service attributes

journal articles
Wirtz J
Year
1995

An experimental approach to investigating satisfaction and continuity in marketing alliances

journal articles
Shamdasani PN and Sheth JN
Year
1995

Marketing in Singapore: An analysis off macro trends

journal articles
Wirtz J
Year
1995

Cross-cultural adjustment: A symbolic interactionist approach

conference/seminars
Tambyah SK
Year
1995

Non-price determinants of intention to purchase counterfeit goods An exploratory study

journal articles
Tan SJ, Wee CH and Cheok KH
Year
1995

Sex role portrayal in television advertising

journal articles
Tambyah S, Wee C and Choong M
Emerald
Year
1995

An exploratory study of in-home shoppers in a concentrated retail market. The case of Singapore

journal articles
Shamdasani PN and Ong Geok Yeow
Year
1995

Comparative advertising: Superiority despite interference?

journal articles
Ang SH and Leong SM
Year
1994

EXPLORING LANGUAGE EFFECTS IN ETHNIC ADVERTISING – A SOCIOLINGUISTIC PERSPECTIVE

journal articles
Shamdasani Pn, Koslow S and Touchstone Ee
Univ Chicago Press
Year
1994

EXPLORING GREEN CONSUMERS IN AN ORIENTAL CULTURE – ROLE OF PERSONAL AND MARKETING MIX FACTORS

journal articles
Shamdasani P, Chonlin Go and Richmond D
Assoc Consumer Research
Year
1993