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Publications

Publication Type:

All Journal Articles Books/monographs Conference/seminars Case Studies Others

Department:

All Accounting Analytics & Operations Finance Management & Organisation Marketing Strategy & Policy Real Estate

Year:

Comparing more and less customized retail services

journal articles
Ang SH, Lim J and Leong SM
Year
1997

Increasing brand name recall in print advertising among asian consumers

journal articles
Ang SH, Leong SM and Tham LL
Year
1996

The evaluation of time-dependent attributes

journal articles
Ang SH, Gorn GJ and Weinberg CB
Year
1996

Chinese Consumers’ Perception of Alpha-Numeric Brand Names

journal articles
Hoon Ang S
Year
1996

Marketing Management An Asian Perspective

books/monographs
Kotler P
Year
1996

Marketing Insights for the Asia Pacific

books/monographs
Ang SH, Tan CT and Leong SM
Butterworth-heinemann
Year
1996

Cases in Marketing Management and Strategy An Asia-Pacific Perspective

books/monographs
Quelch JA
Year
1996

Life on the net: The reconstruction of self and community

conference/seminars
Tambyah SK
Year
1996

Organizational response to public relations: An empirical study of firms in Singapore

journal articles
Tan SJ, Wee CH and Chew KL
Year
1996

The effects of Picture-Word consistency, Processing motivation and repetition on advertisement recall

journal articles
Ang SH, Leong SM and Lock KL
Year
1996