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Publications

Publication Type:

All Journal Articles Working Paper Books/monographs Others

Department:

All Accounting Analytics & Operations Finance Management & Organisation Marketing Strategy & Policy Real Estate

Year:

Dominance and dilution: the effects of extending master brands

journal articles
Meng Leong S
Year
1997

Chinese Consumers’ Perception of Alpha-Numeric Brand Names

journal articles
Hoon Ang S
Year
1996

The evaluation of time-dependent attributes

journal articles
Ang SH, Gorn GJ and Weinberg CB
Year
1996

Marketing Management An Asian Perspective

books/monographs
Kotler P
Year
1996

Marketing Insights for the Asia Pacific

books/monographs
Ang SH, Tan CT and Leong SM
Butterworth-heinemann
Year
1996

Life on the net: The reconstruction of self and community

conference/seminars
Tambyah SK
Year
1996

Cases in Marketing Management and Strategy An Asia-Pacific Perspective

books/monographs
Quelch JA
Year
1996

The effects of Picture-Word consistency, Processing motivation and repetition on advertisement recall

journal articles
Ang SH, Leong SM and Lock KL
Year
1996

Organizational response to public relations: An empirical study of firms in Singapore

journal articles
Tan SJ, Wee CH and Chew KL
Year
1996

Increasing brand name recall in print advertising among asian consumers

journal articles
Ang SH, Leong SM and Tham LL
Year
1996