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Year:

The Differential Interaction of Auditory and Visual Advertising Elements with Chinese and English

journal articles
Lee YH and Tavassoli NT
Year
2003

Singapore Airlines: What it takes to sustain service excellence – a senior management perspective

journal articles
Wirtz J and Johnston R
Year
2003

Perceived fairness of revenue management in the US golf industry

journal articles
Wirtz J and Kimes SE
Springer Science And Business Media Llc
Year
2003

Segmentation of library visitors in Singapore: learning and reading related lifestyles

journal articles
Wirtz J, Keng K and Jung K
Year
2003

Revenue management: Resolving potential customer conflicts

journal articles
Wirtz J, Kimes SE, Theng JHP and Patterson P
Springer Science And Business Media Llc
Year
2003

Halo in customer satisfaction measures: The role of purpose of rating, number of attributes and customer involvement

journal articles
Wirtz J
Year
2003

Medium Maximization

journal articles
Yu F, Zhang J, Zhang Y and Hsee CK
Year
2003

E-retailing versus physical retailing. A theoretical model and empirical test of consumer choice

journal articles
Lee KS and Tan SJ
Year
2003

Effect of pH Values on the Magnetic Properties of Electroplated NiFe Layers

conference/seminars
Li XP, Ang S, Lee JY, Chen WX, Zhao ZJ, Koh SJ and Oh TB
Year
2003

Interference of picture and brand name in a multiple linkage ad context

journal articles
Lee YH and Ang SH
Year
2003