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Publications

Publication Type:

All Journal Articles Books/monographs Conference/seminars Case Studies Others

Department:

All Accounting Analytics & Operations Finance Management & Organisation Marketing Strategy & Policy Real Estate

Year:

Marketing dei servizi. Risorse umane, tecnologie, strategie

books/monographs
Wirtz J and Lovelock C
Pearson
Year
2007

服务营销 原书第2版

books/monographs
Wirtz J, 洛夫洛克, Lovelock C and 沃茨
Year
2007

Uncertainty, Virtual Consumption, and Prolonged Happiness

conference/seminars
Lee YH and Qiu C
Year
2007

The moderating role of familiarity in fairness perceptions of revenue management pricing

journal articles
Wirtz J and Kimes SE
Year
2007

Do reward programs build loyalty for services?. The moderating effect of satisfaction on type and timing of rewards

journal articles
Lee YH and Keh HT
Year
2006

The influence of value orientations and demographics on quality-of-life perceptions: Evidence from a national survey of Singaporeans

journal articles
Tan SJ, Tambyah SK and Kau AK
Year
2006

The influence of metaphors and product type on brand personality perceptions and attitudes

journal articles
Ang SH and Lim EAC
Year
2006

Swimming with Sharks: How to Win in Cut-Throat Industries

journal articles
Pangarkar N and Wirtz J
Year
2006

Marketing Management An Asian Perspective

books/monographs
Kotler P
Year
2006

Flying High in a Competitive Industry: Cost‐effective Service Excellence at Singapore Airlines

journal articles
Emerald
Year
2006