Publications
Publication Type:
Department:
Year:
Effect of Current Density on the Magnetic Properties of Electroplated NiFe Layers
conference/seminars
Li XP, Ang S, Song TW, Lee JY, Zhao ZJ, Oh TB, Ng WC and Koh SJ
Year
2003
Brand name suggestiveness: A Chinese language perspective
journal articles
Lee YH and Ang KS
Year
2003
An Examination of the Quality and Context-Specific Applicability of Commonly Used Customer Satisfaction Measures
journal articles
Wirtz J and Lee MC
Year
2003
Has Revenue Management Become Acceptable?: Findings From an International Study on the Perceived Fairness of Rate Fences
journal articles
Wirtz J and Kimes SE
Year
2003
The impact of knowledge types on the consumer search process: An investigation in the context of credence services
journal articles
Wirtz J and Mattila AS
Year
2002
Perceived fairness of demand-based pricing for restaurants
journal articles
Wirtz J and Kimes SE
Year
2002
Competing for Markets Growth Strategies for SMEs
books/monographs
Lee KS, Lim GH and Tan SJ
Mcgraw-hill Trade
Year
2002
Overcoming the negative product quality image of manufacturers in emerging economies: Effectiveness of warranty strategies
journal articles
Lee KS, Lim GH and Tan SJ
Year
2002
Services Marketing in Asia Managing People, Technology, and Strategy
books/monographs
Wirtz J, Lovelock CH and Keh HT
Year
2002
The effects of incentives, deal proneness, satisfaction and tie strength on word-of-mouth behaviour
journal articles
Wirtz J and Chew P
Year
2002