Publications
Publication Type:
Department:
Year:
Singapore Airlines: What it takes to sustain service excellence – a senior management perspective
journal articles
Wirtz J and Johnston R
Year
2003
Revenue Management at Prego Italian Restaurant
journal articles
Wirtz J and Kimes SE
World Scientific Pub Co Pte Lt
Year
2003
Segmentation of library visitors in Singapore: learning and reading related lifestyles
journal articles
Wirtz J, Keng K and Jung K
Year
2003
Halo in customer satisfaction measures: The role of purpose of rating, number of attributes and customer involvement
journal articles
Wirtz J
Year
2003
Medium Maximization
journal articles
Yu F, Zhang J, Zhang Y and Hsee CK
Year
2003
Perceived fairness of revenue management in the US golf industry
journal articles
Wirtz J and Kimes SE
Springer Science And Business Media Llc
Year
2003
Can consumers’ scepticism be mitigated by claim objectivity and claim extremity?
journal articles
Soo JT
Year
2002
The Accellion Service Guarantee
Case Study
Wirtz, Jochen and Klein J
Insead Case Series, Fontainebleau, France
Year
2002
Partitioned Pricing in Advertising: Effects on Brand and Retailer Attitudes
journal articles
Lee YH and Han CY
Year
2002
How long should dinner take? Measuring expected meal duration for restaurant revenue management
journal articles
Wirtz J, Kimes SE and Noone BM
Springer Science And Business Media Llc
Year
2002