Publications
Publication Type:
Department:
Year:
An Examination of the Quality and Context-Specific Applicability of Commonly Used Customer Satisfaction Measures
journal articles
Wirtz J and Lee MC
Year
2003
The Differential Interaction of Auditory and Visual Advertising Elements with Chinese and English
journal articles
Lee YH and Tavassoli NT
Year
2003
Has Revenue Management Become Acceptable?: Findings From an International Study on the Perceived Fairness of Rate Fences
journal articles
Wirtz J and Kimes SE
Year
2003
What makes Singapore Airline a service champion?
journal articles
Emerald
Year
2003
Medium Maximization
journal articles
Yu F, Zhang J, Zhang Y and Hsee CK
Year
2003
Effect of pH Values on the Magnetic Properties of Electroplated NiFe Layers
conference/seminars
Li XP, Ang S, Lee JY, Chen WX, Zhao ZJ, Koh SJ and Oh TB
Year
2003
Halo in customer satisfaction measures: The role of purpose of rating, number of attributes and customer involvement
journal articles
Wirtz J
Year
2003
E-retailing versus physical retailing. A theoretical model and empirical test of consumer choice
journal articles
Lee KS and Tan SJ
Year
2003
Singapore Airlines: What it takes to sustain service excellence – a senior management perspective
journal articles
Wirtz J and Johnston R
Year
2003
Effect of Current Density on the Magnetic Properties of Electroplated NiFe Layers
conference/seminars
Li XP, Ang S, Song TW, Lee JY, Zhao ZJ, Oh TB, Ng WC and Koh SJ
Year
2003