Publications
Publication Type:
Department:
Year:
The HBR list breakthrough ideas for 2005
journal articles
Wirtz J, Kramer RM, Kirby J, Rayport JF, Bonabeau E, Kalyanam K, Zweben M, Merton RC, Stewart TA, Sawhney M, Caruso D, Davenport TH, Buchanan L, Chesbrough HW, Lieberthal K, Heracleou L, Bateson MC, Rosen J, Von Ghyczy T, Antonovics J and Pfeffer J
Year
2005
Services Marketing in Asia A Case Book
books/monographs
Wirtz J
Prentice Hall
Year
2005
Breakthrough ideas for 2005
journal articles
Kramer RM
Harvard Business School Publishing Corporation
Year
2005
Kung-fu service development at Singapore Airlines
journal articles
Wirtz J, Heracleous L and Johnston R
Year
2005
The psychology of intertemporal discounting: Why are distant events valued differently from proximal ones?
journal articles
Li X, Soman D, Ainslie G, Frederick S, Lynch J, Moreau P, Mitchell A, Read D, Sawyer A, Trope Y, Wertenbroch K and Zauberman G
Year
2005
The effect of attribute order on judgment in Chinese and English
journal articles
Lee YH and Tavassoli NT
Year
2004
Animosity towards economic giants: What the little guys think
journal articles
Ang SH, Tan SJ, Jung K, Kau AK, Leong SM and Pornpitakpan C
Year
2004
Understanding Singaporeans: Values, lifestyles, aspirations, and consumption behaviors
books/monographs
Keng KA, Kuan TS, Jiuan TS and Kwon J
Year
2004
Marketing Management An Asian Casebook
books/monographs
Year
2004
Services Marketing People, Technology, Strategy
books/monographs
Wirtz J and Lovelock CH
Prentice Hall
Year
2004