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Publications

Publication Type:

All Journal Articles Books/monographs Conference/seminars Case Studies Others

Department:

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Year:

What’s funny and what’s not – The moderating role of cultural orientation in ad humor

journal articles
Lee YH and Lim EAC
Year
2008

Services Marketing People, Technology, Strategy

books/monographs
Wirtz J, Lovelock CH and Bansal HSHS
Pearson Prentice Hall
Year
2008

International Marketing

books/monographs
Ang SH, Kotabe MM, Riege A, Griffiths MD, Noble G, Pecotich A and Helsen K
Wiley
Year
2008

The Quality of Life in Singapore

books/monographs
Tambyah SK, Tan SJ and Kau AK
Springer Netherlands
Year
2008

When Uncertainty Brings Pleasure: The Role of Outcome Imageability and Mental Imagery

conference/seminars
Lee YH and Qiu C
Year
2008

The role of store environmental stimulation and social factors on impulse purchasing

journal articles
Wirtz J and Mattila AS
Year
2008

Self-Medication versus Pure Pleasure Seeking Compulsive Consumption

conference/seminars
Li X, Lu Q and Miller R
Year
2008

Effects of temporal and social distance on consumer evaluations

journal articles
Zhang M, Li X and Kim K
Year
2008

Managing human resources for service excellence and cost effectiveness at Singapore Airlines

journal articles
Wirtz J
Emerald
Year
2008

Effects of Two Dimensions of Psychological Distance on Consumer Judgments

conference/seminars
Li X, Zhang M and Kim K
Year
2008