Publications
Publication Type:
Department:
Year:
Focus Groups Theory and Practice
books/monographs
Shamdasani PN, Stewart DW and Rook DW
Sage
Year
2007
The role of arousal congruency in influencing consumers’ satisfaction evaluations and in-store behaviors
journal articles
Wirtz J, Tan RLP and Mattila AS
Year
2007
Services Marketing People, Technology, Strategy
books/monographs
Wirtz J and Lovelock CH
Prentice Hall
Year
2007
How effective are loyalty reward programs in driving share of wallet?
journal articles
Wirtz J, Mattila AS and Lwin MO
Year
2007
International Journal of Service Industry Management Interdisciplinary insights on service activities
books/monographs
Year
2007
The ad creativity cube: conceptualization and initial validation
journal articles
Ang SH, Lee YH and Leong SM
Year
2007
Marketing dei servizi. Risorse umane, tecnologie, strategie
books/monographs
Wirtz J and Lovelock C
Pearson
Year
2007
The effect of meal pace on customer satisfaction
journal articles
Wirtz J, Noone BM, Kimes SE and Mattila AS
Year
2007
服务营销 原书第2版
books/monographs
Wirtz J, 洛夫洛克, Lovelock C and 沃茨
Year
2007
Causes and consequences of consumer online privacy concern
journal articles
Wirtz J, Lwin MO and Williams JD
Year
2007