Publications
Publication Type:
Department:
Year:
Understanding consumer animosity in an international crisis: Nature, antecedents, and consequences
journal articles
Ang SH, Tan SJ, Leong SM, Cote JA, Jung K, Kau AK and Pornpitakpan C
Year
2008
The role of store environmental stimulation and social factors on impulse purchasing
journal articles
Wirtz J and Mattila AS
Year
2008
Services Marketing People, Technology, Strategy
books/monographs
Wirtz J, Lovelock CH and Bansal HSHS
Pearson Prentice Hall
Year
2008
Hedonic vs. utilitarian consumption: A cross-cultural perspective based on cultural conditioning
journal articles
Lim EAC and Ang SH
Year
2008
The effects of appetitive stimuli on out-of-domain consumption impatience
journal articles
Li X
Year
2008
Antecedents and consequences of skepticism toward health claims: An empirical investigation of singaporean consumers
journal articles
Tan SJ and Tan KL
Year
2007
Focus Groups Theory and Practice
books/monographs
Shamdasani PN, Stewart DW and Rook DW
Sage
Year
2007
The role of arousal congruency in influencing consumers’ satisfaction evaluations and in-store behaviors
journal articles
Wirtz J, Tan RLP and Mattila AS
Year
2007
How effective are loyalty reward programs in driving share of wallet?
journal articles
Wirtz J, Mattila AS and Lwin MO
Year
2007
The ad creativity cube: conceptualization and initial validation
journal articles
Ang SH, Lee YH and Leong SM
Year
2007