Publications
Publication Type:
Department:
Year:
Marketing dei servizi. Risorse umane, tecnologie, strategie
books/monographs
Wirtz J and Lovelock C
Pearson
Year
2007
Chinese consumers’ perception of alpha-numeric brand names
journal articles
Ang SH
Year
2007
Services Marketing People, Technology, Strategy
books/monographs
Wirtz J and Lovelock CH
Prentice Hall
Year
2007
Are we measuring the same attitude? Understanding media effects on attitude towards advertising
journal articles
Tan SJ and Chia L
Year
2007
服务营销 原书第2版
books/monographs
Wirtz J, 洛夫洛克, Lovelock C and 沃茨
Year
2007
The moderating role of familiarity in fairness perceptions of revenue management pricing
journal articles
Wirtz J and Kimes SE
Year
2007
Focus Groups Theory and Practice
books/monographs
Shamdasani PN, Stewart DW and Rook DW
Sage
Year
2007
Antecedents and consequences of skepticism toward health claims: An empirical investigation of singaporean consumers
journal articles
Tan SJ and Tan KL
Year
2007
The role of arousal congruency in influencing consumers’ satisfaction evaluations and in-store behaviors
journal articles
Wirtz J, Tan RLP and Mattila AS
Year
2007
How effective are loyalty reward programs in driving share of wallet?
journal articles
Wirtz J, Mattila AS and Lwin MO
Year
2007