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Year:

Testing to prevent bad translation: Brand name conversions in Chinese-English contexts

journal articles
Kum D, Lee YH and Qiu C
Year
2011

ANTECEDENTS AND CONSEQUENCES OF STATUS CONSUMPTION AMONG URBAN VIETNAMESE CONSUMERS

journal articles
Tambyah SK and Nguyen TTM
Vilnius Univ
Year
2011

Generalized Trust and Trust in Institutions in Confucian Asia

journal articles
Tan SJ and Tambyah SK
Year
2011

Banyan Tree Hotels & Resorts

books/monographs
Wirtz J
Prentice Hall, New Jersey
Year
2011

Services Marketing An Asia-Pacific and Australian Perspective

books/monographs
Wirtz J, Lovelock CH, Patterson P and Walker RH
Year
2011

The joint effects of advertising and product trial: A source-monitoring perspective

journal articles
Kum D and Lee YH
Year
2011

Relationship Quality Between In-Groups And Out-Groups

journal articles
Shamdasani P and Jung K
Clute Institute
Year
2011

Services Marketing People, Technology, Strategy

books/monographs
Wirtz J and Lovelock CH
Pearson College Division
Year
2011

Principles of Marketing An Asian Perspective

books/monographs
Kotler P
Pearson Prentice Hall
Year
2011

The Accra Beach Hotel: block booking of capacity during a peak period

case studies
Wirtz J and Kimes SE
Year
2011