Publications

Year:

International Marketing

books/monographs
Ang SH, Kotabe MM, Riege A, Griffiths MD, Noble G, Pecotich A and Helsen K
Wiley
Year
2008

Marketing des services

books/monographs
Wirtz J and Lovelock CH
Pearson
Year
2008

The role of store environmental stimulation and social factors on impulse purchasing

journal articles
Wirtz J and Mattila AS
Year
2008

Self-Medication versus Pure Pleasure Seeking Compulsive Consumption

conference/seminars
Li X, Lu Q and Miller R
Year
2008

Effects of temporal and social distance on consumer evaluations

journal articles
Zhang M, Li X and Kim K
Year
2008

Effects of Two Dimensions of Psychological Distance on Consumer Judgments

conference/seminars
Li X, Zhang M and Kim K
Year
2008

Essentials of Services Marketing

books/monographs
Wirtz J, Lovelock CH and Chew P
Pearson College Division
Year
2008

Understanding consumer animosity in an international crisis: Nature, antecedents, and consequences

journal articles
Ang SH, Tan SJ, Leong SM, Cote JA, Jung K, Kau AK and Pornpitakpan C
Year
2008

Managing human resources for service excellence and cost effectiveness at Singapore Airlines

journal articles
Wirtz J
Emerald
Year
2008

Marketing dei servizi. Casi di studio

books/monographs
Wirtz J, Lovelock C and Iacovone L
Year
2008