Publications
Publication Type:
Department:
Year:
Ownership of Co-creation Assets: Driving B2B Value Propositions in the Service Economy
journal articles
Wirtz J and Ehret M
Year
2018
La contestation de la publicité environnementale : perceptions des consommateurs et point de vue des professionnels
journal articles
Elhajjar S and Dekhili S
Cairn
Year
2018
Service Marketing Communications
books/monographs
Wirtz J
World Scientific
Year
2017
The Political Marketing Guide
books/monographs
Elhajjar SI
Atlantic Publishing Group Incorporated
Year
2017
Managing Customer Relationships and Building Loyalty
books/monographs
Wirtz J
World Scientific
Year
2017
Pricing Services and Revenue Management
books/monographs
Wirtz J
World Scientific
Year
2017
The enhanced loyalty drivers of customers acquired through referral reward programs
journal articles
Wirtz J, Ramaseshan B and Georgi D
Year
2017
Building a World Class Service Organization (Assessment Tool)
books/monographs
Wirtz J
World Scientific
Year
2017
Designing Customer Service Processes
books/monographs
Wirtz J
World Scientific
Year
2017
Civic engagement and wellbeing in Singapore: The impact of generalized trust, personal values, and religiosity
books/monographs
Tan SJ and Tambyah SK
Year
2017