Publications
Publication Type:
Department:
Year:
Organizational response to public relations: An empirical study of firms in Singapore
journal articles
Tan SJ, Wee CH and Chew KL
Year
1996
Increasing brand name recall in print advertising among asian consumers
journal articles
Ang SH, Leong SM and Tham LL
Year
1996
Chinese Consumers’ Perception of Alpha-Numeric Brand Names
journal articles
Hoon Ang S
Year
1996
The evaluation of time-dependent attributes
journal articles
Ang SH, Gorn GJ and Weinberg CB
Year
1996
Marketing Management An Asian Perspective
books/monographs
Kotler P
Year
1996
Marketing Insights for the Asia Pacific
books/monographs
Ang SH, Tan CT and Leong SM
Butterworth-heinemann
Year
1996
Cases in Marketing Management and Strategy An Asia-Pacific Perspective
books/monographs
Quelch JA
Year
1996
Life on the net: The reconstruction of self and community
conference/seminars
Tambyah SK
Year
1996
Sex role portrayal in television advertising
journal articles
Tambyah S, Wee C and Choong M
Emerald
Year
1995
An exploratory study of in-home shoppers in a concentrated retail market. The case of Singapore
journal articles
Shamdasani PN and Ong Geok Yeow
Year
1995