Publications
Publication Type:
Department:
Year:
Services Marketing People, Technology, Strategy (Ninth Edition)
books/monographs
Wirtz J and Lovelock C
Year
2021
Managing People for Service Advantage
books/monographs
Wirtz J and Lovelock C
World Scientific
Year
2021
Cheap talk on freelance platforms
journal articles
Ke TT and Zhu Y
Year
2021
Leadership of the brand: Time for asian leaders to leverage branding to build passionate and high-performing organizations
books/monographs
Shamdasani P
Year
2021
Menton Bank
books/monographs
Wirtz J and Lovelock C
World Scientific
Year
2021
Managing Relationships and Building Loyalty
books/monographs
Wirtz J and Lovelock C
World Scientific
Year
2021
National Library Board Singapore: Delivering Cost-Effective Service Excellence Through Innovation and People
books/monographs
Wirtz J and Menkhoff T
World Scientific
Year
2021
Building a World-Class Service Organization
books/monographs
Wirtz J and Lovelock C
World Scientific
Year
2021
Economic hardship and neighborhood diversity: Influences on consumer well-being
journal articles
Tan SJ, Tambyah SK, Leong CH and Minton EA
Year
2021
Digital Luxury Services: Tradition versus Innovation in Luxury Fashion
books/monographs
Wirtz J, Holmqvist J and Fritze MP
World Scientific
Year
2021