Publications
Publication Type:
Department:
Year:
Principles of Marketing, An Asian Perspective
books/monographs
Kotler P, Armstrong G, Swee-Hoon A, Siew-Meng L and Chin-Tiong T
Pearson Higher Ed
Year
2022
Cheap talk on freelance platforms
journal articles
Ke TT and Zhu Y
Year
2021
Complaint Handling and Service Recovery
books/monographs
Wirtz J and Lovelock C
World Scientific
Year
2021
Developing Service Products and Brands
books/monographs
Wirtz J and Lovelock C
World Scientific
Year
2021
Engaging Teaching Assistants (TAs) for Hybrid Teaching
others
Christudason A, Tambyah SK and Grace W
Blog.nus Is Brought To You By The Centre For Teaching, Learning And Technology
Year
2021
The Services Marketing Framework
books/monographs
Wirtz J and Lovelock C
World Scientific
Year
2021
Economic hardship and neighborhood diversity: Influences on consumer well-being
journal articles
Tan SJ, Tambyah SK, Leong CH and Minton EA
Year
2021
Designing Service Processes
books/monographs
Wirtz J and Lovelock C
World Scientific
Year
2021
Service Marketing Communications
books/monographs
Wirtz J and Lovelock C
World Scientific
Year
2021
The Services Marketing Framework
books/monographs
Wirtz J and Lovelock C
World Scientific
Year
2021