Publications
Publication Type:
Department:
Year:
Happiness and wellbeing: The Singaporean experience
books/monographs
Tambyah SK and Jiuan TS
Year
2012
From physical weight to psychological significance: The contribution of semantic activations
journal articles
Zhang M and Li X
Year
2012
Bonding through service friendliness: A potential double-edged sword
journal articles
Lim EAC, Lee YH and Foo MD
Year
2012
Brand personality inference: The moderating role of product meaning
journal articles
Kum D, Lee YH, Bergkvist L and Leong SM
Year
2012
Exaggerated, mispredicted, and misplaced: When “it’s the thought that counts” in gift exchanges
journal articles
Zhang Y and Epley N
Year
2012
The joint effects of choice assortment and regulatory focus on choice behavior
journal articles
Lee YH and Som A
Year
2012
Relationship Quality Between In-Groups And Out-Groups
journal articles
Shamdasani P and Jung K
Clute Institute
Year
2011
Principles of Marketing An Asian Perspective
books/monographs
Kotler P
Pearson Prentice Hall
Year
2011
Generalized Trust and Trust in Institutions in Confucian Asia
journal articles
Tan SJ and Tambyah SK
Year
2011
Testing to prevent bad translation: Brand name conversions in Chinese-English contexts
journal articles
Kum D, Lee YH and Qiu C
Year
2011