Publications

Year:

Shifting Values and Life Satisfaction: A Sequential Cross-Sectional Study of the Influence of Values on Subjective Wellbeing in Singapore

journal articles
Tan SJ and Tambyah SK
Year
2016

The Effect of New Product Preannouncements on the Evaluation of Other Brand Products

journal articles
Lee YH, Thorbjørnsen H and Dahlén M
Year
2016

Consumer Behavior and Religion: An Investigation in Singapore

conference/seminars
Tambyah SK, Kahle LR, Minton EA and Jiuan TS
Year
2016

What is Consumer Well-Being to Asians?

journal articles
Ang SH, Lee YH, Leong SM, Cote JA and Houston MJ
Year
2016

Vibrance Kegel Device: Capturing Mindshare

Case Study
Kum D
Ivey Business School At Western University
Year
2016

Colgate: Regaining Leadership in India’s Sensitive Teeth Market

Case Study
Kum D
Ivey Business School At Western University
Year
2016

Addressing Criticisms of Global Religion Research: A Consumption-Based Exploration of Status and Materialism, Sustainability, and Volunteering Behavior

journal articles
Tambyah SK, Minton EA, Kahle LR and Jiuan TS
Year
2016

Wanting ever more: Acquisition procedure motivates continued reward acquisition

journal articles
Zhang Y and Gao L
Year
2016

Fickle men, faithful women: Effects of mating cues on men’s and women’s variety-seeking behavior in consumption

journal articles
Chen R, Zhang Y and Zheng Y
Year
2016

Crisis Marketing

books/monographs
Ang SH
Wiley
Year
2015