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Publications

Publication Type:

All Journal Articles Working Paper Books/monographs Others

Department:

All Accounting Analytics & Operations Finance Management & Organisation Marketing Strategy & Policy Real Estate

Year:

Singapore

books/monographs
Wong PK and Abrams D
Emerald Group Publishing Limited
Year
2016

DEVELOPING CUSTOMER RELATIONSHIPS

books/monographs
Wirtz J and Lovelock C
World Scientific
Year
2016

The Rise of Singapore’s Real Estate Investment Trust (SREIT) Market

books/monographs
Sing TF
World Scientific
Year
2016

Inventory Control under Financial Turbulence

books/monographs
Chen LG, Zhang R, Robinson L and Roundy R
Year
2016

Human Resource Management

books/monographs
Lim GS, Mathis RL and Jackson JH
Cengage Learning Asia
Year
2016

Winning in Service Markets Success Through People, Technology and Strategy

books/monographs
Wirtz J
World Scientific
Year
2016

Service Marketing Communications

books/monographs
Wirtz J and Lovelock C
World Scientific
Year
2016

Winning in Service Markets Success through People, Technology and Strategy

books/monographs
Wirtz J
World Scientific
Year
2016

The Royal Dining Membership Program Dilemma

books/monographs
Wirtz J, Kimes SE, Verma R and Hart CW
World Scientific
Year
2016

APPLYING THE 4 Ps OF MARKETING TO SERVICES

books/monographs
Wirtz J and Lovelock C
World Scientific
Year
2016