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Publications

Year:

Marketing des services

books/monographs
Wirtz J and Lovelock CH
Pearson
Year
2008

Supply chain management and logistics in Southeast Asia

books/monographs
Ang J and Chuong SC
Year
2008

Antecedents and Consequences of Cultural Intelligence among Short Term Business Travelers

books/monographs
Chia A, Tay C and Westman M
Routledge
Year
2008

Marketing dei servizi. Casi di studio

books/monographs
Wirtz J, Lovelock C and Iacovone L
Year
2008

National IPR policies and multinational r&d strategies: An interactive perspective

books/monographs
Yeung B and Zhao M
Year
2008

Services Marketing People, Technology, Strategy

books/monographs
Wirtz J, Lovelock CH and Bansal HSHS
Pearson Prentice Hall
Year
2008

Flying High in a Competitive Industry Secrets of the World’s Leading Airline

books/monographs
Wirtz J, Pangarkar N, Heracleous L and Heracleous LT
Mcgraw-hill Singapore - Professional
Year
2008

RFID and Supply Chain Visibility

books/monographs
Goh M, Gupta S, Garg M and Xu H
Year
2008

Integrating demand and supply chains

books/monographs
Goh PG
Year
2008

Information Systems Research Relevance

books/monographs
Teo TSH and Srivastava SC
Year
2008