Publications
Publication Type:
Department:
Year:
APPLYING THE 4 Ps OF MARKETING TO SERVICES
books/monographs
Wirtz J and Lovelock C
World Scientific
Year
2016
The Rise of Singapore’s Real Estate Investment Trust (SREIT) Market
books/monographs
Sing TF
World Scientific
Year
2016
Winning in service markets: Success through people, technology and strategy
books/monographs
Wirtz J
Year
2016
Development of the port of Singapore: A historical review
books/monographs
Lee LH, Tan KC, Pedrielli G and Chew EP
Year
2016
Service Pricing and Revenue Management
books/monographs
Wirtz J and Lovelock C
World Scientific
Year
2016
Share Value as Determinant of Strata Owners’ Bundle of Rights in Collective Sales in Singapore
books/monographs
Christudason A
Year
2016
The Accra Beach Hotel: Block Booking of Capacity during a Peak Period
books/monographs
Wirtz J and Kimes SE
World Scientific
Year
2016
MANAGING THE CUSTOMER INTERFACE
books/monographs
Wirtz J and Lovelock C
World Scientific
Year
2016
Changing Skyline: Real Estate Development Industry in Singapore
books/monographs
Sing TF
World Scientific
Year
2016
Services Marketing People, Technology, Strategy
books/monographs
Wirtz J and Lovelock C
Year
2016