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Publications

Year:

Improving Service Quality and Productivity

books/monographs
Wirtz J and Lovelock C
World Scientific
Year
2021

Positioning Services in Competitive Markets

books/monographs
Wirtz J and Lovelock C
World Scientific
Year
2021

THE ASIAN MONETARY POLICY FORUM: Insights for Central Banking

books/monographs
Yeung B, Davis SJ and Robinson ES
Year
2021

The Services Marketing Framework

books/monographs
Wirtz J and Lovelock C
World Scientific
Year
2021

Principles of Financial Accounting McGraw Hill

books/monographs
Kwok CCW, Wild JJ and Shaw KW
Year
2021

Complaint Handling and Service Recovery

books/monographs
Wirtz J and Lovelock C
World Scientific
Year
2021

Developing Service Products and Brands

books/monographs
Wirtz J and Lovelock C
World Scientific
Year
2021

Humor and its effects for leaders in the east and west

books/monographs
Yam KC, Liu L and Gloor JL
Year
2021

Social innovators leading change in health

books/monographs
Chia A and Wei LY
Year
2021

Services Marketing People, Technology, Strategy (Ninth Edition)

books/monographs
Wirtz J and Lovelock C
Year
2021