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Publications

Publication Type:

All Journal Articles Books/monographs Conference/seminars Case Studies Others

Department:

All Accounting Analytics & Operations Finance Management & Organisation Marketing Strategy & Policy Real Estate

Year:

Understanding Service Consumers

books/monographs
Wirtz J and Lovelock C
World Scientific
Year
2016

Marketing Management Asian Perspective

books/monographs
Ang SH, Tan CT, Kotler P, Keller KL and Leong SM
Year
2016

Transforming Singapore’s Real Estate: Building on Firm Foundation

books/monographs
Sing TF and Yu SM
World Scientific
Year
2016

Managing Relationships and Building Loyalty

books/monographs
Wirtz J and Lovelock C
World Scientific
Year
2016

Creating Value in the Service Economy

books/monographs
Wirtz J and Lovelock C
World Scientific
Year
2016

Winning in Service Markets Success Through People, Technology and Strategy

books/monographs
Wirtz J
World Scientific Publishing Company
Year
2016

Exporting Singapore’s Experiences in Real Estate Development and Urban Planning

books/monographs
Sing TF and Yu SM
World Scientific
Year
2016

Managing People for Service Advantage

books/monographs
Wirtz J and Lovelock C
World Scientific
Year
2016

Fundamentals of Corporate Finance

books/monographs
Lim J, Tan RSK, Ross SA, Westerfield RW and Jordan BD
Mcgraw Hill: Singapore
Year
2016

CASE STUDIES

books/monographs
Wirtz J and Lovelock C
World Scientific
Year
2016