Publications

Year:

Service Robots in the Frontline: How Will Aarion Bank’s Customers Respond?

books/monographs
Wirtz J, Paluch S and Kunz W
World Scientific
Year
2021

Fundamental Accounting Principles McGraw Hill

books/monographs
Kwok CCW, Wild JJ, Venkatesh S and Shaw KW
Year
2021

Use of Big Data in Developing Markets

books/monographs
Huang Y and Qian W
Year
2021

Developing Service Products and Brands

books/monographs
Wirtz J and Lovelock C
World Scientific
Year
2021

Case Studies

books/monographs
Wirtz J and Lovelock C
World Scientific
Year
2021

Uber’s Unintended Burdens

books/monographs
Tang CS and Wirtz J
World Scientific
Year
2021

Principles of Financial Accounting McGraw Hill

books/monographs
Kwok CCW, Wild JJ and Shaw KW
Year
2021

Asian Monetary Policy Forum: Insights for Central Banking

books/monographs
Yeung B, Davis SJ and Robinson ES
Year
2021

Service Marketing Communications

books/monographs
Wirtz J and Lovelock C
World Scientific
Year
2021

The Services Marketing Framework

books/monographs
Wirtz J and Lovelock C
World Scientific
Year
2021