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Publications

Publication Type:

All Journal Articles Books/monographs Conference/seminars Case Studies Others

Department:

All Accounting Analytics & Operations Finance Management & Organisation Marketing Strategy & Policy Real Estate

Year:

Principles of Marketing, An Asian Perspective

books/monographs
Kotler P, Armstrong G, Swee-Hoon A, Siew-Meng L, Chin-Tiong T and Author P
Pearson Higher Ed
Year
2017

The Political Marketing Guide

books/monographs
Elhajjar SI
Atlantic Publishing Group Incorporated
Year
2017

Service Quality and Productivity Management

books/monographs
Wirtz J
World Scientific
Year
2017

Sustainability reporting in Singapore

books/monographs
Chia A and Zhiyang L
Year
2017

Alliances and exogenous shocks

books/monographs
Singh K and Asgari N
Year
2017

Assessing air hubs: The hayes-wheelwright framework approach

books/monographs
Hum SH and Tan SK
Year
2017

Service Marketing Communications

books/monographs
Wirtz J
World Scientific
Year
2017

Creating Value in the Service Economy

books/monographs
Wirtz J and Lovelock C
World Scientific
Year
2016

Winning in Service Markets Success Through People, Technology and Strategy

books/monographs
Wirtz J
World Scientific Publishing Company
Year
2016

Exporting Singapore’s Experiences in Real Estate Development and Urban Planning

books/monographs
Sing TF and Yu SM
World Scientific
Year
2016