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APPLYING THE 4 Ps OF MARKETING TO SERVICES
books/monographs
Wirtz J and Lovelock C
World Scientific
Year
2016
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The interactive effect of time and host country location on Chinese MNCs’ performance: An empirical investigation
journal articles
Pangarkar N, Wu J and Yuan L
Year
2016
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Universitas Ciputra: A Philanthropist’s Vision for Entrepreneurship in Indonesia
Case Study
Lam SS, Ang AX and Jacob GH
Acsep
Year
2016
JFDI Asia: Southeast Asia’s Leading Accelerator
Case Study
Cheah LYS, Lim VKG and Chan NW
Ivey Publishing
Year
2016
Reaping Corporate Governance for Better Performance – Have We Missed the Elephant in the Room?
conference/seminars
Loh YKL
Year
2016
Improving the efficiency of evolutionary algorithms for large-scale optimization with multi-fidelity models
conference/seminars
Zhang S, Lin JT, Chun-Chih Chiu, Lu Zhen and Huang E
Year
2016
View
Low-price guarantees and pricing behavior: Evidence from hypermarkets in Korea
journal articles
Kim M and Chung HS
Year
2016
Relational Governance Mechanisms and Uncertainties in Nonownership Services
journal articles
Wirtz J, Ndubisi NO and Ehret M
Year
2016
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How Do Land Auction Formats Influence the Market Structure and Aggregate Surplus of Real Estate Development?
journal articles
Sing TF and Dong Z
Year
2016
View
The Royal Dining Membership Program Dilemma
books/monographs
Wirtz J, Kimes SE, Verma R and Hart CW
World Scientific
Year
2016
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