Publications

Year:

APPLYING THE 4 Ps OF MARKETING TO SERVICES

books/monographs
Wirtz J and Lovelock C
World Scientific
Year
2016

The interactive effect of time and host country location on Chinese MNCs’ performance: An empirical investigation

journal articles
Pangarkar N, Wu J and Yuan L
Year
2016

Universitas Ciputra: A Philanthropist’s Vision for Entrepreneurship in Indonesia

Case Study
Lam SS, Ang AX and Jacob GH
Acsep
Year
2016

JFDI Asia: Southeast Asia’s Leading Accelerator

Case Study
Cheah LYS, Lim VKG and Chan NW
Ivey Publishing
Year
2016

Reaping Corporate Governance for Better Performance – Have We Missed the Elephant in the Room?

conference/seminars
Loh YKL
Year
2016

Improving the efficiency of evolutionary algorithms for large-scale optimization with multi-fidelity models

conference/seminars
Zhang S, Lin JT, Chun-Chih Chiu, Lu Zhen and Huang E
Year
2016

Low-price guarantees and pricing behavior: Evidence from hypermarkets in Korea

journal articles
Kim M and Chung HS
Year
2016

Relational Governance Mechanisms and Uncertainties in Nonownership Services

journal articles
Wirtz J, Ndubisi NO and Ehret M
Year
2016

How Do Land Auction Formats Influence the Market Structure and Aggregate Surplus of Real Estate Development?

journal articles
Sing TF and Dong Z
Year
2016

The Royal Dining Membership Program Dilemma

books/monographs
Wirtz J, Kimes SE, Verma R and Hart CW
World Scientific
Year
2016