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To reveal or conceal: AI identity disclosure strategies for merchants

journal articles
Zhang Y, Sun J, Goh M, Ding Z and Yang Z
Year
2025

How a Leader Firm Responds to Competition: Protecting Digital Assets Amidst Imitation, Substitution, and Entry Threats

journal articles
Wu H, Teo TSH, Pan D and Zou B
Year
2025

Online-Offline Self-Identity Overlap and Consumer Decision to Acquire Digital-Physical Twins in the Metaverse

journal articles
Li X, Jiang Z and Lu Y
Year
2025

Unveiling the marketer’s lens: exploring experiences and perspectives on AI integration in marketing strategies

journal articles
Elhajjar S
Emerald
Year
2025

Does Featuring People with Disabilities Help or Hurt Fashion Marketing Effectiveness?

journal articles
Wang J and Wei C
Year
2025

The emotional impact of forgiveness on autobiographical memories of past wrongdoings.

journal articles
Stanley M, Fernández-Miranda G, Murray S, Faul L and De Brigard F
Year
2025

Marketing: An Introduction

books/monographs
Ang SH, Tuzovic S, Volkov M, Armstrong G, Fernandez KV and Kotler P
Pearson/australia
Year
2025

How Businesses Can Demonstrate Their Impact

books/monographs
Loh L, Huang M and Soon S
Year
2025

Demand information sharing and service investment strategy in a third-party platform supply chain

journal articles
Zhu C, Li J, Goh M and Xi X
Year
2025

Generative AI Meets Service Robots

journal articles
Wirtz J and Stock-Homburg R
Year
2025