Publications
Publication Type:
Department:
Year:
Services Marketing, 7/e
books/monographs
Lovelock C
Pearson Education India
Year
2011
Principles of Marketing An Asian Perspective
books/monographs
Kotler P
Pearson Prentice Hall
Year
2011
Services Marketing People, Technology, Strategy
books/monographs
Wirtz J and Lovelock CH
Pearson College Division
Year
2011
Risk Management in Electric Utilities
books/monographs
Keppo J, Fleten SE and Näsäkkälä E
Year
2011
Employment Law in Singapore
books/monographs
Chandran R
Lexisnexis, Singapore
Year
2011
The dynamism of Singapore’s science and technology policy and its quest for technopreneurship
books/monographs
Wong PK
London: Edward Elgar
Year
2011
Towards a ‘Global Knowledge Enterprise’: The Entrepreneurial University Model of the National University of Singapore
books/monographs
Wong P-K, Singh A and Ho Y-P
Edward Elgar Publishing
Year
2011
Services Marketing An Asia-Pacific and Australian Perspective
books/monographs
Wirtz J, Lovelock CH, Patterson P and Walker RH
Year
2011
Introduction
books/monographs
Ong SE, Elsinga M, O’Mahony LF, Smith SJ and Wachter S
Year
2011
The changing role of business schools as key social agents in Asia
books/monographs
Yeung B and Singh K
Year
2011