Publications
Publication Type:
Department:
Year:
Developing Service Products and Brands
books/monographs
Wirtz J and Lovelock C
World Scientific
Year
2021
Case Studies
books/monographs
Wirtz J and Lovelock C
World Scientific
Year
2021
Uber’s Unintended Burdens
books/monographs
Tang CS and Wirtz J
World Scientific
Year
2021
Principles of Financial Accounting McGraw Hill
books/monographs
Kwok CCW, Wild JJ and Shaw KW
Year
2021
Asian Monetary Policy Forum: Insights for Central Banking
books/monographs
Yeung B, Davis SJ and Robinson ES
Year
2021
Service Marketing Communications
books/monographs
Wirtz J and Lovelock C
World Scientific
Year
2021
The Services Marketing Framework
books/monographs
Wirtz J and Lovelock C
World Scientific
Year
2021
Singapore Business Law
books/monographs
Huan LYJ, Chen LY, Tabalujan BS, Low V and See WL
Commasia Resources Pte Ltd
Year
2021
Social innovators leading change in health
books/monographs
Chia A and Wei LY
Year
2021
Improving Service Quality and Productivity
books/monographs
Wirtz J and Lovelock C
World Scientific
Year
2021