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Publications

Year:

YMCA – Adapting the Balance Scorecard for non-profits

case studies
Tan RSK and Tan P
Asian Centre For Social Entrepreneurship And Philanthropy, Nus Business School
Year
2015

NUS Museum: Developing Branding Strategies

case studies
Wu PC, Tan W, Ho JKMH and Ler NWM
Ecch - The Case Centre
Year
2015

Innovating in Emerging Markets: 7-Eleven Indonesia

case studies
Mahmood IP, Marleen Dieleman and Darmawan P
Ivey Case Publishing
Year
2015

NUS Museum: Developing Branding Strategies – Teaching Note

case studies
Wu PC, Tan W, Wu Pei Chuan, Ho JKM and Ler NWM
Ecch - The Case Centre Teaching Note
Year
2015

Innovating in Emerging Markets: 7-Eleven Indonesia

case studies
Mahmood IP, Dieleman M and Darmawan P
Ivey Case Publishing
Year
2015

Korean Air ‘nut rage’ incident

case studies
Teo Sian Hin, Zhao M and Thompson
Ivey Publishing
Year
2015

Yung Kee: A Family Feud Divides Hong Kong

case studies
Wiwattanakantang Y, Fan J, Bennedsen and Morten
Insead Publishing
Year
2015

Google glass: Development, marketing and user acceptance

case studies
Teo Sian Hin, Lim DS, Thompson, Chua KT, Yong Z and Boon JJJ
Ivey Publishing
Year
2015

Suit Wars: Men’s Wearhouse versus Jos. A. Bank

case studies
Yeo Wee Yong, Reeb DM and Hrnjić E
Ivey
Year
2015

Insights Analytics: Technology for a knowledge management program

case studies
Teo Sian Hin, Goh M, Thompson and Nishant R
Ivey Publishing
Year
2014