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Year:

The Banyan Tree: branding the intangible

case studies
Wirtz J
Year
2011

Giordano: positioning for international expansion

case studies
Wirtz J
Year
2011

Customer asset management at DHL in Asia

case studies
Wirtz J, Singh S and Sen I
Year
2011

Managing word of mouth: the referral incentive programme that backfired

case studies
Wirtz J and Chew P
Year
2011

NKF Case: Good Intentions Gone Awry at the National Kidney Foundation

case studies
Chia A, Lim VKG and Khoo HS
Ivey Publishing
Year
2010

Good Intentions gone awry at the National Kidney Foundation – Teaching Note

case studies
Chia A, Lim VKG and Khoo HS
Ivey Publishing
Year
2010

Tata Motors’ Acquisition of Daewoo Commercial Vehicle Company

case studies
Singh K
Ontario: Ivey Publishing
Year
2009

Tata Motors’ Integration of Daewoo Commercial Vehicle Company

case studies
Singh K
Ontario: Ivey Publishing
Year
2009

The Accellion Service Guarantee

case studies
Wirtz, Jochen and Klein J
Insead Case Series, Fontainebleau, France
Year
2002