Publications
Publication Type:
Case Study: Singapore Airlines: Managing Human Resources for Cost-effective Service Excellence
Others
Jochen Wirtz, Heracleous L
Services Marketing: People, Technology Strategy, 8th edition
Year
2016
Case Study: The Royal Dining Membership Program Dilemma
Others
Jochen Wirtz, Kimes S, Verma R, Hart C W
Services Marketing: People, Technology Strategy, 8th edition
Year
2016
Case Study: LUX: Staging a Service Revolution in a Resort Chain
Others
Jochen Wirtz, Kaufman R
Services Marketing: People, Technology Strategy, 8th edition
Year
2016
Case Study: Uber: Competing as market leader in the US versus being a distant second in China
Others
Jochen Wirtz, Tang C
Services Marketing: People, Technology, Strategy (8th Edition)
Year
2016
Leading from the Forefront: Lessons on Crisis Management at AirAsia
Others
Vivien Lim, Druga Rajendran
The Case Centre
Year
2016
Lyxor ChinaH Versus Lyxor MSIndia: Portfolio Risk and Return
Others
Seow Kuan, Ruth Tan, Weina Zhang
Ivey
Year
2016
The 3 missing links in the entrepreneurial ecosystem
Others
Lai Yin Sarah CHEAH
The 3 missing links in the entrepreneurial ecosystem
Year
2016
A Pilot Study on Singapore’s Social Enterprises: Characteristics and Performance
Others
Swee Sum Lam, Weina Zhang
A Pilot Study on Singapore's Social Enterprises: Characteristics and Performance
Year
2016
Beyond CSR: A new wave of corporate reports
Others
Lawrence Loh
Ethical Boardroom, London, UK
Year
2016
How Discounts Affect Enjoyment
Others
Leonard Lee
TODAY (December 16, 2015)
Year
2015