Publications
Publication Type:
Department:
Year:
Business analytics: Concept and applications
books/monographs
Wirtz J, Chahal H and Jyoti J
Year
2018
Effectiveness of Customer Referral Reward Programs: The Mediating Role of Metaperception
books/monographs
Wirtz J, Georgi D, Xiao P and Tang C
Year
2017
Crafting the Service Environment
books/monographs
Wirtz J
World Scientific
Year
2017
From Switching Intent to Behavior: A Construal Level Theory Perspective in the Context of Contractual Services
books/monographs
Wirtz J, Yeung C, Hung Y and Chiang J
Year
2017
Balancing Capacity and Demand in Service Operations
books/monographs
Wirtz J
World Scientific
Year
2017
Designing Customer Service Processes
books/monographs
Wirtz J
Ws Professional
Year
2017
Cost-effective service excellence: Lessons from Singapore Airlines
books/monographs
Wirtz J, Heracleous L and Johnston R
Year
2017
Designing Complaint Handling and Service Recovery Strategies
books/monographs
Wirtz J
World Scientific
Year
2017
Essentials of Services Marketing, Global Edition
books/monographs
Wirtz J and Lovelock CH
Pearson Higher Ed
Year
2017
Pricing Services and Revenue Management
books/monographs
Wirtz J
World Scientific
Year
2017