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Publications

Year:

Digital service technologies, service robots, AI, and the strategic pathways to cost-effective service excellence

journal articles
Wirtz J, Hofmeister J, Chew PYP and Ding X
Year
2023

Putting the “service” into B2B marketing: key developments in service research and their relevance for B2B

journal articles
Wirtz J and Kowalkowski C
Year
2023

How intelligent automation, service robots, and AI will reshape service products and their delivery

journal articles
Wirtz J and Pitardi V
Year
2023

Interpretation of Corporate Digital Responsibility Risks and Concerns by Automated Service Technologies: An AI Co-Created Article

journal articles
Wirtz J, Tarbit J, Kunz W and Hartley N
Zangador Research Institute
Year
2023

Incentives for learning: How free offers help or hinder motivation

journal articles
Lee YH and Yeung C
Year
2022

Use of social media in healthcare.

journal articles
Elhajjar S and Ouaida F
Year
2022

Viewpoint: cost-effective health care developments and research opportunities in China, India and Singapore

journal articles
Wirtz J, Lin C and Das G
Year
2022

Corporate digital responsibility: Dealing with ethical, privacy and fairness challenges of AI

journal articles
Wirtz J, Tarbit JJ, Hartley N and Kunz W
Henry Stewart Publications
Year
2022

Digital marketing jobs: What are recruiters looking for?

journal articles
Elhajjar S
Informa Uk Limited
Year
2022

Impact of electronic word-of-mouth on brand relationship and purchase intention: the case of the smartphone industry

journal articles
Elhajjar S
Inderscience Publishers
Year
2022