Publications
Publication Type:
Department:
Year:
The Services Marketing Framework
books/monographs
Wirtz J and Lovelock C
World Scientific
Year
2021
Distributing Services Through Physical and Electronic Channels
books/monographs
Wirtz J and Lovelock C
World Scientific
Year
2021
Crafting the Service Environment
books/monographs
Wirtz J and Lovelock C
World Scientific
Year
2021
LUX*: Staging a Service Revolution in a Resort Chain
books/monographs
Wirtz J and Kaufman R
World Scientific
Year
2021
Creating Value in the Service Economy
books/monographs
Wirtz J and Lovelock C
World Scientific
Year
2021
Marketing Weiterdenken
books/monographs
Springer Fachmedien Wiesbaden
Year
2020
Strategic pathways to cost-effective service excellence
books/monographs
Wirtz J
Year
2020
Special Session: Rise of the Service Robots: Exploring Consumer Acceptance: An Abstract
books/monographs
Wirtz J, Paluch S, Gruber T, Kunz W, Lu VN, Patterson P and Martins A
Year
2020
Service Robots and the Future of Services
books/monographs
Wirtz J, Paluch S and Kunz WH
Springer Fachmedien Wiesbaden
Year
2020
INTELLIGENT AUTOMATION Learn how to harness Artificial Intelligence to boost business & make our world more human
books/monographs
Bornet P
Pascal Bornet
Year
2020