Publications
Publication Type:
Department:
Year:
The Services Marketing Framework
books/monographs
Wirtz J and Lovelock C
World Scientific
Year
2021
Improving Service Quality and Productivity
books/monographs
Wirtz J and Lovelock C
World Scientific
Year
2021
Positioning Services in Competitive Markets
books/monographs
Wirtz J and Lovelock C
World Scientific
Year
2021
The Services Marketing Framework
books/monographs
Wirtz J and Lovelock C
World Scientific
Year
2021
Service Robots and the Future of Services
books/monographs
Wirtz J, Paluch S and Kunz WH
Springer Fachmedien Wiesbaden
Year
2020
INTELLIGENT AUTOMATION Learn how to harness Artificial Intelligence to boost business & make our world more human
books/monographs
Bornet P
Pascal Bornet
Year
2020
Marketing de Serviços Pessoas, Tecnologia e Estratégia
books/monographs
Wirtz J, Lovelock C and Hemzo MA
Saraiva Educação S.a.
Year
2020
Automatisation Intelligente Apprenez comment utiliser l’intelligence artificielle pour stimuler les entreprises et rendre notre monde plus humain
books/monographs
Wirtz J, Barkin I and Bornet P
Year
2020
Intelligent automation: Welcome to the world of hyperautomation: Learn how to harness artificial intelligence to boost business & make our world more human
books/monographs
Wirtz J, Bornet P and Barkin I
Year
2020
Marketing Weiterdenken
books/monographs
Springer Fachmedien Wiesbaden
Year
2020