Main Menu

Publications

Year:

The current and future state of the marketing management profession

journal articles
Elhajjar S
Informa Uk Limited
Year
2024

The impact of COVID-19 on marketing for higher education institutions in developing countries: the case of Lebanon

journal articles
Elhajjar S and Yacoub L
Informa Uk Limited
Year
2024

“So what if ChatGPT wrote it?” Multidisciplinary perspectives on opportunities, challenges and implications of generative conversational AI for research, practice and policy

journal articles
Duan Y, Hu MC, Wirtz J, Dwivedi YK, Kshetri N, Hughes L, Slade EL, Jeyaraj A, Kar AK, Baabdullah AM, Koohang A, Raghavan V, Ahuja M, Albanna H, Albashrawi MA, Al-Busaidi AS, Balakrishnan J, Barlette Y, Basu S, Bose I, Brooks L, Buhalis D, Carter L, Chowdhury S, Crick T, Cunningham SW, Davies GH, Davison RM, Dé R, Dennehy D, Dubey R, Dwivedi R, Edwards JS, Flavián C, Gauld R, Grover V, Janssen M, Jones P, Junglas I, Khorana S, Kraus S, Larsen KR, Latreille P, Laumer S, Malik FT, Mardani A, Mariani M, Mithas S, Mogaji E, Nord JH, O'Connor S, Okumus F, Pagani M, Pandey N, Papagiannidis S, Pappas IO, Pathak N, Pries-Heje J, Raman R, Rana NP, Rehm SV, Ribeiro-Navarrete S, Richter A, Rowe F, Sarker S, Stahl BC, Tiwari MK, van der Aalst W, Venkatesh V, Viglia G, Wade M, Walton P and Wright R
Year
2023

BIG DATA IN THE MARKETING EDUCATION PROGRAMS: EDUCATORS’ AND STUDENTS’ VIEWS AND ATTITUDES

journal articles
Elhajjar S and Borna S
Informa Uk Limited
Year
2023

Digital service technologies, service robots, AI, and the strategic pathways to cost-effective service excellence

journal articles
Wirtz J, Hofmeister J, Chew PYP and Ding X
Year
2023

Putting the “service” into B2B marketing: key developments in service research and their relevance for B2B

journal articles
Wirtz J and Kowalkowski C
Year
2023

Interpretation of Corporate Digital Responsibility Risks and Concerns by Automated Service Technologies: An AI Co-Created Article

journal articles
Wirtz J, Tarbit J, Kunz W and Hartley N
Zangador Research Institute
Year
2023

How intelligent automation, service robots, and AI will reshape service products and their delivery

journal articles
Wirtz J and Pitardi V
Year
2023

An Investigation of Consumers’ Negative Attitudes Towards Banks

journal articles
Elhajjar S
Springer Science And Business Media Llc
Year
2023

Immersive time (ImT): Conceptualizing time spent in the metaverse

journal articles
Wirtz J, Mogaji E, Belk RW and Dwivedi YK
Year
2023