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The current and future state of the marketing management profession
journal articles
Elhajjar S
Informa Uk Limited
Year
2024
View
The impact of COVID-19 on marketing for higher education institutions in developing countries: the case of Lebanon
journal articles
Elhajjar S and Yacoub L
Informa Uk Limited
Year
2024
View
“So what if ChatGPT wrote it?” Multidisciplinary perspectives on opportunities, challenges and implications of generative conversational AI for research, practice and policy
journal articles
Duan Y, Hu MC, Wirtz J, Dwivedi YK, Kshetri N, Hughes L, Slade EL, Jeyaraj A, Kar AK, Baabdullah AM, Koohang A, Raghavan V, Ahuja M, Albanna H, Albashrawi MA, Al-Busaidi AS, Balakrishnan J, Barlette Y, Basu S, Bose I, Brooks L, Buhalis D, Carter L, Chowdhury S, Crick T, Cunningham SW, Davies GH, Davison RM, Dé R, Dennehy D, Dubey R, Dwivedi R, Edwards JS, Flavián C, Gauld R, Grover V, Janssen M, Jones P, Junglas I, Khorana S, Kraus S, Larsen KR, Latreille P, Laumer S, Malik FT, Mardani A, Mariani M, Mithas S, Mogaji E, Nord JH, O'Connor S, Okumus F, Pagani M, Pandey N, Papagiannidis S, Pappas IO, Pathak N, Pries-Heje J, Raman R, Rana NP, Rehm SV, Ribeiro-Navarrete S, Richter A, Rowe F, Sarker S, Stahl BC, Tiwari MK, van der Aalst W, Venkatesh V, Viglia G, Wade M, Walton P and Wright R
Year
2023
View
BIG DATA IN THE MARKETING EDUCATION PROGRAMS: EDUCATORS’ AND STUDENTS’ VIEWS AND ATTITUDES
journal articles
Elhajjar S and Borna S
Informa Uk Limited
Year
2023
View
Digital service technologies, service robots, AI, and the strategic pathways to cost-effective service excellence
journal articles
Wirtz J, Hofmeister J, Chew PYP and Ding X
Year
2023
View
Putting the “service” into B2B marketing: key developments in service research and their relevance for B2B
journal articles
Wirtz J and Kowalkowski C
Year
2023
View
Interpretation of Corporate Digital Responsibility Risks and Concerns by Automated Service Technologies: An AI Co-Created Article
journal articles
Wirtz J, Tarbit J, Kunz W and Hartley N
Zangador Research Institute
Year
2023
View
How intelligent automation, service robots, and AI will reshape service products and their delivery
journal articles
Wirtz J and Pitardi V
Year
2023
View
An Investigation of Consumers’ Negative Attitudes Towards Banks
journal articles
Elhajjar S
Springer Science And Business Media Llc
Year
2023
View
Immersive time (ImT): Conceptualizing time spent in the metaverse
journal articles
Wirtz J, Mogaji E, Belk RW and Dwivedi YK
Year
2023
View
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