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Publications

Publication Type:

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Year:

Social media research: We are publishing more but with weak influence.

journal articles
Elhajjar S and Yacoub L
Year
2024

Service robots: the dynamic effects of anthropomorphism and functional perceptions on consumers’ responses

journal articles
Kim H, Liu SQ, Wirtz J, So KKF and Fang X
Year
2024

Personal Branding through Perfume in the Middle East: Investigating the Role of Fragrance in Self-Presentation, Impression Management, and Cultural Identity

journal articles
Khair N, Elhajjar S and Hamzeh Z
Informa Uk Limited
Year
2024

Digital service innovation in B2B markets

journal articles
Wirtz J, Kowalkowski C and Ehret M
Year
2024

The impact of COVID-19 on marketing for higher education institutions in developing countries: the case of Lebanon

journal articles
Elhajjar S and Yacoub L
Informa Uk Limited
Year
2024

Digital transformation: A multidisciplinary perspective and future research agenda

journal articles
Liu J, Wirtz J, Paul J, Ueno A, Dennis C, Alamanos E, Curtis L, Foroudi P, Kacprzak A, Kunz WH, Marvi R, Nair SLS, Ozdemir O, Pantano E, Papadopoulos T, Petit O and Tyagi S
Year
2024

Unclearly Immoral: Low Self-Concept Clarity Increases Moral Disengagement

journal articles
Wang J and Toure-Tillery M
Amer Psychological Assoc
Year
2024

Unpacking overuse of androgen deprivation therapy for prostate cancer to inform de-implementation strategies.

journal articles
Deolankar V, Skolarus TA, Hawley ST, Forman J, Sales AE, Sparks JB, Metreger T, Burns J, Caram MV, Radhakrishnan A, Dossett LA, Makarov DV, Leppert JT, Shelton JB, Stensland KD, Dunsmore J, Maclennan S, Saini S, Hollenbeck BK, Shahinian V, Wittmann DA and Sriram S
Year
2024

Digital service technologies, service robots, AI, and the strategic pathways to cost-effective service excellence

journal articles
Wirtz J, Hofmeister J, Chew PYP and Ding X
Year
2023

Putting the “service” into B2B marketing: key developments in service research and their relevance for B2B

journal articles
Wirtz J and Kowalkowski C
Year
2023