Publications
Publication Type:
Department:
Year:
Putting the “service” into B2B marketing: key developments in service research and their relevance for B2B
journal articles
Wirtz J and Kowalkowski C
Year
2023
An Investigation of Consumers’ Negative Attitudes Towards Banks
journal articles
Elhajjar S
Springer Science And Business Media Llc
Year
2023
How intelligent automation, service robots, and AI will reshape service products and their delivery
journal articles
Wirtz J and Pitardi V
Year
2023
Fluidity and the customer experience in digital platform ecosystems
journal articles
Wirtz J, Ramasundaram A, Pandey N, Shukla Y and Alavi S
Year
2023
Immersive time (ImT): Conceptualizing time spent in the metaverse
journal articles
Wirtz J, Mogaji E, Belk RW and Dwivedi YK
Year
2023
Metaverse marketing: How the metaverse will shape the future of consumer research and practice
journal articles
Wang Y, Kim J, Wirtz J, Dwivedi YK, Hughes L, Alalwan AA, Ahn SJ, Balakrishnan J, Barta S, Belk R, Buhalis D, Dutot V, Felix R, Filieri R, Flavián C, Gustafsson A, Hinsch C, Hollensen S, Jain V, Krishen AS, Lartey JO, Pandey N, Ribeiro-Navarrete S, Raman R, Rauschnabel PA, Sharma A, Sigala M and Veloutsou C
Year
2023
Luxury hospitality: A systematic literature review and research agenda
journal articles
Wirtz J, Jain V, Salunke P, Nunkoo R and Sharma A
Year
2023
Beautify the blurry self: Low Self-Concept clarity increases appearance management
journal articles
Wang J and Yu Y
John Wiley & Sons Ltd
Year
2023
Algorithm Aversion: Evidence from Ridesharing Drivers
journal articles
Liu M, Tang X, Zhang S, Zhu Y, Xia S and Menge Q
Year
2023
Automation in business research: systematic literature review
journal articles
Elhajjar S, Yacoub L and Yaacoub H
Springer Science And Business Media Llc
Year
2023