Publications
Publication Type:
Department:
Year:
National Library Board Singapore: Delivering Cost-Effective Service Excellence Through Innovation and People
books/monographs
Wirtz J and Menkhoff T
World Scientific
Year
2021
Services Marketing People, Technology, Strategy (Ninth Edition)
books/monographs
Wirtz J and Lovelock C
Year
2021
Digital Luxury Services: Tradition versus Innovation in Luxury Fashion
books/monographs
Wirtz J, Holmqvist J and Fritze MP
World Scientific
Year
2021
Service Robots in the Frontline: How Will Aarion Bank’s Customers Respond?
books/monographs
Wirtz J, Paluch S and Kunz W
World Scientific
Year
2021
Leadership of the brand: Time for asian leaders to leverage branding to build passionate and high-performing organizations
books/monographs
Shamdasani P
Year
2021
Case Studies
books/monographs
Wirtz J and Lovelock C
World Scientific
Year
2021
Uber’s Unintended Burdens
books/monographs
Tang CS and Wirtz J
World Scientific
Year
2021
Understanding Service Consumers
books/monographs
Wirtz J and Lovelock C
World Scientific
Year
2021
The Services Marketing Framework
books/monographs
Wirtz J and Lovelock C
World Scientific
Year
2021
Improving Service Quality and Productivity
books/monographs
Wirtz J and Lovelock C
World Scientific
Year
2021