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Year:

Service Marketing Communications

books/monographs
Wirtz J and Lovelock C
World Scientific
Year
2021

The Services Marketing Framework

books/monographs
Wirtz J and Lovelock C
World Scientific
Year
2021

Service Pricing and Revenue Management

books/monographs
Wirtz J and Lovelock C
World Scientific
Year
2021

Balancing Demand and Capacity

books/monographs
Wirtz J and Lovelock C
World Scientific
Year
2021

The Services Marketing Framework

books/monographs
Wirtz J and Lovelock C
World Scientific
Year
2021

Distributing Services Through Physical and Electronic Channels

books/monographs
Wirtz J and Lovelock C
World Scientific
Year
2021

Crafting the Service Environment

books/monographs
Wirtz J and Lovelock C
World Scientific
Year
2021

LUX*: Staging a Service Revolution in a Resort Chain

books/monographs
Wirtz J and Kaufman R
World Scientific
Year
2021

Services Marketing People, Technology, Strategy, Ninth Edition

books/monographs
Wirtz J and Lovelock C
Year
2021

Creating Value in the Service Economy

books/monographs
Wirtz J and Lovelock C
World Scientific
Year
2021