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Publications

Publication Type:

All Journal Articles Working Paper Books/monographs Others

Department:

All Accounting Analytics & Operations Finance Management & Organisation Marketing Strategy & Policy Real Estate

Year:

The Services Marketing Framework

books/monographs
Wirtz J and Lovelock C
World Scientific
Year
2021

Complaint Handling and Service Recovery

books/monographs
Wirtz J and Lovelock C
World Scientific
Year
2021

Developing Service Products and Brands

books/monographs
Wirtz J and Lovelock C
World Scientific
Year
2021

The Services Marketing Framework

books/monographs
Wirtz J and Lovelock C
World Scientific
Year
2021

Designing Service Processes

books/monographs
Wirtz J and Lovelock C
World Scientific
Year
2021

Service Marketing Communications

books/monographs
Wirtz J and Lovelock C
World Scientific
Year
2021

The Services Marketing Framework

books/monographs
Wirtz J and Lovelock C
World Scientific
Year
2021

Service Pricing and Revenue Management

books/monographs
Wirtz J and Lovelock C
World Scientific
Year
2021

Balancing Demand and Capacity

books/monographs
Wirtz J and Lovelock C
World Scientific
Year
2021

The Services Marketing Framework

books/monographs
Wirtz J and Lovelock C
World Scientific
Year
2021