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Publications

Year:

Affect-as-Information: Customer and Employee Affective Displays as Expeditious Predictors of Customer Satisfaction

journal articles
Wirtz J, Ashtar S, Yom-Tov GB and Rafaeli A
Year
2024

The current and future state of the marketing management profession

journal articles
Elhajjar S
Informa Uk Limited
Year
2024

The impact of COVID-19 on marketing for higher education institutions in developing countries: the case of Lebanon

journal articles
Elhajjar S and Yacoub L
Informa Uk Limited
Year
2024

Unpacking overuse of androgen deprivation therapy for prostate cancer to inform de-implementation strategies.

journal articles
Deolankar V, Skolarus TA, Hawley ST, Forman J, Sales AE, Sparks JB, Metreger T, Burns J, Caram MV, Radhakrishnan A, Dossett LA, Makarov DV, Leppert JT, Shelton JB, Stensland KD, Dunsmore J, Maclennan S, Saini S, Hollenbeck BK, Shahinian V, Wittmann DA and Sriram S
Year
2024

Exploring the Impact of Cultural Destinations on Residents’ Well‐Being: Case of Katara Cultural Village

journal articles
Elhajjar S and Al‐Sulaiti KI
Wiley
Year
2024

Personal Branding through Perfume in the Middle East: Investigating the Role of Fragrance in Self-Presentation, Impression Management, and Cultural Identity

journal articles
Khair N, Elhajjar S and Hamzeh Z
Informa Uk Limited
Year
2024

The present and future of the B2B sales profession

journal articles
Elhajjar S, Yacoub L and Ouaida F
Informa Uk Limited
Year
2024

Metaperception benefits of service robots in uncomfortable service encounters

journal articles
Wirtz J, Pitardi V, Paluch S and Kunz WH
Year
2024

AI concierge in the customer journey: what is it and how can it add value to the customer?

journal articles
Liu SQ, Wirtz J, Vakeel KA, Smith NA, Alavipour RS and Wei C
Year
2024

Doing More with Less: Overcoming Ineffective Long-Term Targeting Using Short-Term Signals

journal articles
Huang T-W and Ascarza E
Institute For Operations Research And The Management Sciences
Year
2024