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Using spatial big data to analyse neighbourhood effects on immigrant inclusion and well-being

journal articles
Ang ATY, Tambyah SK and Leong CH
Year
2024

Corporate digital responsibility (CDR) in the age of AI: implications for interactive marketing

journal articles
Wirtz J and Kunz WH
Year
2024

Ethical considerations of service organizations in the information age信息时代服务组织的道德思考

journal articles
Wirtz J, Camilleri MA, Zhong L and Rosenbaum MS
Year
2024

ChatGPT and service: opportunities, challenges, and research directions

journal articles
Ooi KB, Tan GWH, Wirtz J, Sigala M, Aw ECX, Cham TH, Dwivedi YK, Kunz WH, Letheren K, Mishra A and Russell-Bennett R
Year
2024

Doing More with Less: Overcoming Ineffective Long-Term Targeting Using Short-Term Signals

journal articles
Huang T-W and Ascarza E
Institute For Operations Research And The Management Sciences
Year
2024

The present and future of the B2B sales profession

journal articles
Elhajjar S, Yacoub L and Ouaida F
Informa Uk Limited
Year
2024

The current and future state of the marketing management profession

journal articles
Elhajjar S
Informa Uk Limited
Year
2024

Choosing to Discover the Unknown: The Effects of Choice on User Attention to Online Video Advertising

journal articles
Jiang Z, Li X, Luo C, Yi C and Tucker C
Year
2024

The Power of Commitment in Group Search

journal articles
Zhu Y and Cao X
Year
2024

Guest editorial: International marketing perspectives on digital platforms and their ecosystems

journal articles
Wirtz J, Mandler T, Luo J and Yannopoulou N
Year
2024