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Publications

Publication Type:

All Journal Articles Books/monographs Conference/seminars Case Studies Others

Department:

All Accounting Analytics & Operations Finance Management & Organisation Marketing Strategy & Policy Real Estate

Year:

LUX*: Staging a Service Revolution in a Resort Chain

case studies
Wirtz J and Kaufman R
World Scientific
Year
2016

Vibrance Kegel Device: Capturing Mindshare

case studies
Kum D
Ivey Business School At Western University
Year
2016

Colgate: Regaining Leadership in India’s Sensitive Teeth Market

case studies
Kum D
Ivey Business School At Western University
Year
2016

Revolutionizing Customer Service

case studies
Wirtz J and Kaufman R
Harvard Business Review
Year
2016

Tiger Balm: The Future of a Heritage

case studies
Kum D
Singapore Management University
Year
2015

The Accra Beach Hotel: block booking of capacity during a peak period

case studies
Wirtz J and Kimes SE
Year
2011

The Banyan Tree: branding the intangible

case studies
Wirtz J
Year
2011

Giordano: positioning for international expansion

case studies
Wirtz J
Year
2011

Customer asset management at DHL in Asia

case studies
Wirtz J, Singh S and Sen I
Year
2011

Managing word of mouth: the referral incentive programme that backfired

case studies
Wirtz J and Chew P
Year
2011