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Publications

Year:

Managing the Exclusivity of Luxury Service Experiences

books/monographs
Wirtz J, Holmqvist J and Fritze MP
Year
2022

Contract Innovation: Driving Scale and Scope of Nonownership Value Propositions—Chapter Description

books/monographs
Wirtz J and Ehret M
Year
2022

Essentials of Services Marketing, [GLOBAL EDITION]

books/monographs
Wirtz J, Lovelock C and Chew P
Pearson
Year
2022

Principles of Marketing, An Asian Perspective

books/monographs
Kotler P, Armstrong G, Swee-Hoon A, Siew-Meng L and Chin-Tiong T
Pearson Higher Ed
Year
2022

The service robot revolution

books/monographs
Wirtz J, Paluch S and Kunz WH
Year
2022

Opportunities and challenges in developing interdisciplinary thinking in undergraduate education

books/monographs
Toh TC and Tambyah SK
Year
2022

The impact and potential of residential colleges: An overview

books/monographs
Tambyah SK
Year
2022

Distributing Services Through Physical and Electronic Channels

books/monographs
Wirtz J and Lovelock C
World Scientific
Year
2021

Crafting the Service Environment

books/monographs
Wirtz J and Lovelock C
World Scientific
Year
2021

LUX*: Staging a Service Revolution in a Resort Chain

books/monographs
Wirtz J and Kaufman R
World Scientific
Year
2021