Publications

Year:

Toward a New Service Reality: Human–Robot Collaboration at the Service Frontline

books/monographs
Wirtz J, Kunz WH and Paluch S
Year
2022

Managing the Exclusivity of Luxury Service Experiences

books/monographs
Wirtz J, Holmqvist J and Fritze MP
Year
2022

Contract Innovation: Driving Scale and Scope of Nonownership Value Propositions—Chapter Description

books/monographs
Wirtz J and Ehret M
Year
2022

Improving Service Quality and Productivity

books/monographs
Wirtz J and Lovelock C
World Scientific
Year
2021

Positioning Services in Competitive Markets

books/monographs
Wirtz J and Lovelock C
World Scientific
Year
2021

The Services Marketing Framework

books/monographs
Wirtz J and Lovelock C
World Scientific
Year
2021

Complaint Handling and Service Recovery

books/monographs
Wirtz J and Lovelock C
World Scientific
Year
2021

Developing Service Products and Brands

books/monographs
Wirtz J and Lovelock C
World Scientific
Year
2021

The Services Marketing Framework

books/monographs
Wirtz J and Lovelock C
World Scientific
Year
2021

Designing Service Processes

books/monographs
Wirtz J and Lovelock C
World Scientific
Year
2021