Publications

Year:

Toward a New Service Reality: Human–Robot Collaboration at the Service Frontline

books/monographs
Wirtz J, Kunz WH and Paluch S
Year
2022

Student Growth and Development in New Higher Education Learning Spaces: Student-centred Learning in Singapore

books/monographs
Tambyah SK
Year
2022

Leadership of the brand: Time for asian leaders to leverage branding to build passionate and high-performing organizations

books/monographs
Shamdasani P
Year
2021

Case Studies

books/monographs
Wirtz J and Lovelock C
World Scientific
Year
2021

Services Marketing People, Technology, Strategy (Ninth Edition)

books/monographs
Wirtz J and Lovelock C
Year
2021

Uber’s Unintended Burdens

books/monographs
Tang CS and Wirtz J
World Scientific
Year
2021

Understanding Service Consumers

books/monographs
Wirtz J and Lovelock C
World Scientific
Year
2021

The Services Marketing Framework

books/monographs
Wirtz J and Lovelock C
World Scientific
Year
2021

Improving Service Quality and Productivity

books/monographs
Wirtz J and Lovelock C
World Scientific
Year
2021

Positioning Services in Competitive Markets

books/monographs
Wirtz J and Lovelock C
World Scientific
Year
2021