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Year:

Optimizing Scalable Targeted Marketing Policies with Constraints

journal articles
Zhu Y, Lu H and Simester D
Year
2025

Customer experience management in B2B markets: CXM value propositions and archetypical CXM strategies

journal articles
Wirtz J, Kowalkowski C, Jaakkola E, Holmlund M, Ulaga W and Ahmed T
Year
2025

Unintended consequences of service robots – Recent progress and future research directions

journal articles
Wirtz J, Heirati N, Pitardi V, Jayawardhena C, Kunz W and Paluch S
Year
2025

In diversity lies opportunity: complementary product recommendations, message framing and cross-selling

journal articles
Zhang J, Wirtz J, Balaji MS, Luo J and Pandey N
Year
2025

Big data analytics and the use of artificial intelligence in the services industry: a meta-analysis

journal articles
Cheah I, Ladeira WJ, Santini FDO, Rasul T, Elhajjar S, Yasin N and Akhtar S
Informa Uk Limited
Year
2024

Metaperception benefits of service robots in uncomfortable service encounters

journal articles
Wirtz J, Pitardi V, Paluch S and Kunz WH
Year
2024

Easy to Be Selfish: When and Why Is One Individual as Influential as Multiple Individuals

journal articles
Zhang Y and Yang Z
Year
2024

Affect-as-Information: Customer and Employee Affective Displays as Expeditious Predictors of Customer Satisfaction

journal articles
Wirtz J, Ashtar S, Yom-Tov GB and Rafaeli A
Year
2024

Exploring the Impact of Cultural Destinations on Residents’ Well‐Being: Case of Katara Cultural Village

journal articles
Elhajjar S and Al‐Sulaiti KI
Wiley
Year
2024

AI concierge in the customer journey: what is it and how can it add value to the customer?

journal articles
Liu SQ, Wirtz J, Vakeel KA, Smith NA, Alavipour RS and Wei C
Year
2024