Publications

Year:

The impact of COVID-19 on marketing for higher education institutions in developing countries: the case of Lebanon

journal articles
Elhajjar S and Yacoub L
Informa Uk Limited
Year
2024

Doing More with Less: Overcoming Ineffective Long-Term Targeting Using Short-Term Signals

journal articles
Huang T-W and Ascarza E
Institute For Operations Research And The Management Sciences
Year
2024

Exploring the Impact of Cultural Destinations on Residents’ Well‐Being: Case of Katara Cultural Village

journal articles
Elhajjar S and Al‐Sulaiti KI
Wiley
Year
2024

ChatGPT and service: opportunities, challenges, and research directions

journal articles
Ooi KB, Tan GWH, Wirtz J, Sigala M, Aw ECX, Cham TH, Dwivedi YK, Kunz WH, Letheren K, Mishra A and Russell-Bennett R
Year
2024

Metaperception benefits of service robots in uncomfortable service encounters

journal articles
Wirtz J, Pitardi V, Paluch S and Kunz WH
Year
2024

Social media research: We are publishing more but with weak influence.

journal articles
Elhajjar S and Yacoub L
Year
2024

AI concierge in the customer journey: what is it and how can it add value to the customer?

journal articles
Liu SQ, Wirtz J, Vakeel KA, Smith NA, Alavipour RS and Wei C
Year
2024

Unclearly Immoral: Low Self-Concept Clarity Increases Moral Disengagement

journal articles
Wang J and Toure-Tillery M
Amer Psychological Assoc
Year
2024

Ethical considerations of service organizations in the information age信息时代服务组织的道德思考

journal articles
Wirtz J, Camilleri MA, Zhong L and Rosenbaum MS
Year
2024

Big data analytics and the use of artificial intelligence in the services industry: a meta-analysis

journal articles
Cheah I, Ladeira WJ, Santini FDO, Rasul T, Elhajjar S, Yasin N and Akhtar S
Informa Uk Limited
Year
2024