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Year:

The effects of Picture-Word consistency, Processing motivation and repetition on advertisement recall

journal articles
Ang SH, Leong SM and Lock KL
Year
1996

Increasing brand name recall in print advertising among asian consumers

journal articles
Ang SH, Leong SM and Tham LL
Year
1996

The evaluation of time-dependent attributes

journal articles
Ang SH, Gorn GJ and Weinberg CB
Year
1996

Chinese Consumers’ Perception of Alpha-Numeric Brand Names

journal articles
Hoon Ang S
Year
1996

Organizational response to public relations: An empirical study of firms in Singapore

journal articles
Tan SJ, Wee CH and Chew KL
Year
1996

Non-price determinants of intention to purchase counterfeit goods An exploratory study

journal articles
Tan SJ, Wee CH and Cheok KH
Year
1995

Sex role portrayal in television advertising

journal articles
Tambyah S, Wee C and Choong M
Emerald
Year
1995

An experimental approach to investigating satisfaction and continuity in marketing alliances

journal articles
Shamdasani PN and Sheth JN
Year
1995

An experimental investigation of halo effects in satisfaction measures of service attributes

journal articles
Wirtz J
Year
1995

Marketing in Singapore: An analysis off macro trends

journal articles
Wirtz J
Year
1995