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Publication Type:

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Department:

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Year:

An experimental investigation of halo effects in satisfaction measures of service attributes

journal articles
Wirtz J
Year
1995

Non-price determinants of intention to purchase counterfeit goods An exploratory study

journal articles
Tan SJ, Wee CH and Cheok KH
Year
1995

Marketing in Singapore: An analysis off macro trends

journal articles
Wirtz J
Year
1995

Comparative advertising: Superiority despite interference?

journal articles
Ang SH and Leong SM
Year
1994

EXPLORING LANGUAGE EFFECTS IN ETHNIC ADVERTISING – A SOCIOLINGUISTIC PERSPECTIVE

journal articles
Shamdasani Pn, Koslow S and Touchstone Ee
Univ Chicago Press
Year
1994

EXPLORING GREEN CONSUMERS IN AN ORIENTAL CULTURE – ROLE OF PERSONAL AND MARKETING MIX FACTORS

journal articles
Shamdasani P, Chonlin Go and Richmond D
Assoc Consumer Research
Year
1993

THE VISIBLE HAND IN MARRIAGE – AN EXPLORATORY ASSESSMENT OF THE MARRIAGE PROMOTION CAMPAIGN IN SINGAPORE

journal articles
Ang Sh and Leong Sm
Assn Consumer Res
Year
1993

Export Factoring: A Strategic Alternative for Small Exporters in Singapore

journal articles
Huu-Phuong T and Soo-Jiuan T
Sage Publications
Year
1990

Differences between Small and Medium Sized Exporting and Non‐Exporting Firms: Nature or Nurture

journal articles
Ah Keng K and Soo Jiuan T
Emerald
Year
1989