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Publication Type:

All Journal Articles Working Paper Books/monographs Others

Department:

All Accounting Analytics & Operations Finance Management & Organisation Marketing Strategy & Policy Real Estate

Year:

Dominance and dilution: the effects of extending master brands

journal articles
Meng Leong S
Year
1997

Chinese consumers’ perception of alpha-numeric brand names

journal articles
Hoon Ang S
Year
1997

Organizational response to public relations: An empirical study of firms in Singapore

journal articles
Tan SJ, Wee CH and Chew KL
Year
1996

The evaluation of time-dependent attributes

journal articles
Ang SH, Gorn GJ and Weinberg CB
Year
1996

The effects of Picture-Word consistency, Processing motivation and repetition on advertisement recall

journal articles
Ang SH, Leong SM and Lock KL
Year
1996

Chinese Consumers’ Perception of Alpha-Numeric Brand Names

journal articles
Hoon Ang S
Year
1996

Increasing brand name recall in print advertising among asian consumers

journal articles
Ang SH, Leong SM and Tham LL
Year
1996

An exploratory study of in-home shoppers in a concentrated retail market. The case of Singapore

journal articles
Shamdasani PN and Ong Geok Yeow
Year
1995

Sex role portrayal in television advertising

journal articles
Tambyah S, Wee C and Choong M
Emerald
Year
1995

An experimental approach to investigating satisfaction and continuity in marketing alliances

journal articles
Shamdasani PN and Sheth JN
Year
1995