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Year:

The mediating influence of pleasure and arousal on layout and signage effects

journal articles
Ang SH, Lim J and Leong SM
Elsevier Bv
Year
1997

Dominance and dilution: the effects of extending master brands

journal articles
Meng Leong S
Year
1997

On great service: A framework for action

journal articles
Wirtz J
Elsevier Bv
Year
1997

Effects of time processing orientation, agreement preferences and attitude towards foreign businessmen on negotiation adaptation

journal articles
Ang SH and Teo G
Year
1997

Effects of physical environment and locus of control on service evaluation: A replication and extension

journal articles
Ang SH, Leong SM and Hui Lin Low L
Year
1997

Effects of price reduction sale ads on consumer responses

journal articles
Lin Tey W, Hoon Ang S and Meng Leong S
Emerald
Year
1997

Comparing more and less customized retail services

journal articles
Ang SH, Lim J and Leong SM
Year
1997

Book Review: Winning the Service Game

journal articles
Wirtz J
Springer Science And Business Media Llc
Year
1997

Strategic responses to parallel importing

journal articles
Tan SJ, Lim GH and Lee KS
Year
1997

Chinese consumers’ perception of alpha-numeric brand names

journal articles
Hoon Ang S
Year
1997