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Publications

Year:

Exploring the dimensions of ad creativity

journal articles
Ang SH and Low SYM
Year
2000

The Asian Apocalypse: Crisis Marketing for Consumers and Businesses

journal articles
Ang SH, Leong SM and Kotler P
Year
2000

Out of the mouths of babes: Business ethics and youths in Asia

journal articles
Ang SH and Leong SM
Year
2000

Introduction to Special Issue

journal articles
Ang SH and Schmitt BH
Springer Science And Business Media Llc
Year
1999

Strategies for reducing consumers’ risk aversion in internet shopping

journal articles
Tan SJ
Year
1999

The Seven Faces of Singaporeans: A Typology of Singapore Consumers and Their Aspirations and Life Satisfaction

journal articles
Wirtz J, Tan SJ, Kwon J and Kau AK
Springer Science And Business Media Llc
Year
1999

Trying to be cosmopolitan

journal articles
Tambyah SK and Thompson CJ
Year
1999

Introducing uncertain performance expectations in satisfaction models for services

journal articles
Wirtz J and Bateson JEG
Year
1999

Consumer satisfaction with services: Integrating the environment perspective in services marketing into the traditional disconfirmation paradigm

journal articles
Wirtz J and Bateson JEG
Year
1999

The strategic role of unused service capacity

journal articles
Wirtz J, Lee KS and Ng ICL
Year
1999