Publications
Publication Type:
Department:
Year:
The mediating influence of pleasure and arousal on layout and signage effects
journal articles
Ang SH, Lim J and Leong SM
Elsevier Bv
Year
1997
Effects of price reduction sale ads on consumer responses
journal articles
Lin Tey W, Hoon Ang S and Meng Leong S
Emerald
Year
1997
Effects of time processing orientation, agreement preferences and attitude towards foreign businessmen on negotiation adaptation
journal articles
Ang SH and Teo G
Year
1997
Effects of physical environment and locus of control on service evaluation: A replication and extension
journal articles
Ang SH, Leong SM and Hui Lin Low L
Year
1997
The effects of Picture-Word consistency, Processing motivation and repetition on advertisement recall
journal articles
Ang SH, Leong SM and Lock KL
Year
1996
Increasing brand name recall in print advertising among asian consumers
journal articles
Ang SH, Leong SM and Tham LL
Year
1996
The evaluation of time-dependent attributes
journal articles
Ang SH, Gorn GJ and Weinberg CB
Year
1996
Chinese Consumers’ Perception of Alpha-Numeric Brand Names
journal articles
Hoon Ang S
Year
1996
Organizational response to public relations: An empirical study of firms in Singapore
journal articles
Tan SJ, Wee CH and Chew KL
Year
1996
Non-price determinants of intention to purchase counterfeit goods An exploratory study
journal articles
Tan SJ, Wee CH and Cheok KH
Year
1995