Publications
Publication Type:
Department:
Year:
Chinese consumers’ perception of alpha-numeric brand names
journal articles
Hoon Ang S
Year
1997
Dominance and dilution: the effects of extending master brands
journal articles
Meng Leong S
Year
1997
Book Review: Winning the Service Game
journal articles
Wirtz J
Springer Science And Business Media Llc
Year
1997
On great service: A framework for action
journal articles
Wirtz J
Elsevier Bv
Year
1997
The mediating influence of pleasure and arousal on layout and signage effects
journal articles
Ang SH, Lim J and Leong SM
Elsevier Bv
Year
1997
Organizational response to public relations: An empirical study of firms in Singapore
journal articles
Tan SJ, Wee CH and Chew KL
Year
1996
The effects of Picture-Word consistency, Processing motivation and repetition on advertisement recall
journal articles
Ang SH, Leong SM and Lock KL
Year
1996
Increasing brand name recall in print advertising among asian consumers
journal articles
Ang SH, Leong SM and Tham LL
Year
1996
The evaluation of time-dependent attributes
journal articles
Ang SH, Gorn GJ and Weinberg CB
Year
1996
Chinese Consumers’ Perception of Alpha-Numeric Brand Names
journal articles
Hoon Ang S
Year
1996