Publications
Publication Type:
Department:
Year:
The strategic role of unused service capacity
journal articles
Wirtz J, Lee KS and Ng ICL
Year
1999
Responses to information incongruency in advertising: The role of expectancy, relevancy, and humor
journal articles
Lee YH and Mason C
Year
1999
Development of a service guarantee model
journal articles
Wirtz J
Year
1998
Are customer satisfaction measures equally applicable across research contexts, or do we need a more differentiated approach?
journal articles
Wirtz J and Chung LM
Springer Science And Business Media Llc
Year
1998
Dominance and dilution: the effects of extending master brands
journal articles
Meng Leong S
Year
1997
Book Review: Winning the Service Game
journal articles
Wirtz J
Springer Science And Business Media Llc
Year
1997
On great service: A framework for action
journal articles
Wirtz J
Elsevier Bv
Year
1997
The mediating influence of pleasure and arousal on layout and signage effects
journal articles
Ang SH, Lim J and Leong SM
Elsevier Bv
Year
1997
Effects of price reduction sale ads on consumer responses
journal articles
Lin Tey W, Hoon Ang S and Meng Leong S
Emerald
Year
1997
Effects of time processing orientation, agreement preferences and attitude towards foreign businessmen on negotiation adaptation
journal articles
Ang SH and Teo G
Year
1997