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Publications

Publication Type:

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Department:

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Year:

It’s only words: Idiom processing, language knowledge and consumer memory of Chinese print advertisements

journal articles
Tan SJ, Lim WK and Leong SM
Year
2000

An examination of the presence, magnitude and impact of halo on consumer satisfaction measures

journal articles
Wirtz J
Year
2000

Out of the mouths of babes: Business ethics and youths in Asia

journal articles
Ang SH and Leong SM
Year
2000

The power of money: A cross-cultural analysis of business-related beliefs

journal articles
Ang SH
Year
2000

Feasibility of strategic alliance as an entry strategy into markets dominated by major competitors

journal articles
Tan J, Sheang Lee K and Hua Lim G
Year
2000

Trying to be cosmopolitan

journal articles
Tambyah SK and Thompson CJ
Year
1999

Responses to information incongruency in advertising: The role of expectancy, relevancy, and humor

journal articles
Lee YH and Mason C
Year
1999

Introducing uncertain performance expectations in satisfaction models for services

journal articles
Wirtz J and Bateson JEG
Year
1999

When silence is golden: Effects of silence on consumer ad response

journal articles
Ang SH, Yeo W and Leong SM
Assoc Consumer Research
Year
1999

Book Review: Marketing in the Third World

journal articles
Ang SH
Springer Science And Business Media Llc
Year
1999