Publications
Publication Type:
Department:
Year:
The Asian Apocalypse: Crisis Marketing for Consumers and Businesses
journal articles
Ang SH, Leong SM and Kotler P
Year
2000
Out of the mouths of babes: Business ethics and youths in Asia
journal articles
Ang SH and Leong SM
Year
2000
Trying to be cosmopolitan
journal articles
Tambyah SK and Thompson CJ
Year
1999
Introducing uncertain performance expectations in satisfaction models for services
journal articles
Wirtz J and Bateson JEG
Year
1999
Consumer satisfaction with services: Integrating the environment perspective in services marketing into the traditional disconfirmation paradigm
journal articles
Wirtz J and Bateson JEG
Year
1999
The strategic role of unused service capacity
journal articles
Wirtz J, Lee KS and Ng ICL
Year
1999
Responses to information incongruency in advertising: The role of expectancy, relevancy, and humor
journal articles
Lee YH and Mason C
Year
1999
Warranty strategy: A solution to hybrid product woes?
journal articles
Tan SJ and Leong WY
Year
1999
When silence is golden: Effects of silence on consumer ad response
journal articles
Ang SH, Yeo W and Leong SM
Assoc Consumer Research
Year
1999
Effects of advertisement format on competitive interference in print advertising
journal articles
Ang SH, Leong SM and Heng F
Year
1999