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Year:

Gray marketing as an alternative market penetration strategy for entrepreneurs: Conceptual model and case evidence

journal articles
Lim GH, Lee KS and Tan SJ
Year
2001

Determinants of Membership Marketing Programs

journal articles
Wirtz J and Kum D
Springer Science And Business Media Llc
Year
2001

The impact of expected variance in performance on the satisfaction process

journal articles
Wirtz J and Mattila AS
Year
2001

The efficacy of power and influence strategies in a conventional channel: A Singapore perspective

journal articles
Shamdasani P, Keh HT and Chan KTS
Year
2001

GULFSTREAM AEROSPACE CORPORATION — PENETRATING ASIA’S CORPORATE JET MARKET

journal articles
Wirtz J and Lwin M
World Scientific Pub Co Pte Lt
Year
2001

Congruency of scent and music as a driver of in-store evaluations and behavior

journal articles
Wirtz J and Mattila AS
Year
2001

Determinants of relationship quality and loyalty in personalized services

journal articles
Shamdasani PN and Balakrishnan AA
Year
2000

The moderating role of target-arousal on the impact of affect on satisfaction – An examination in the context of service experiences

journal articles
Wirtz J, Tan RLP and Mattila AS
Year
2000

It’s only words: Idiom processing, language knowledge and consumer memory of Chinese print advertisements

journal articles
Tan SJ, Lim WK and Leong SM
Year
2000

An examination of the presence, magnitude and impact of halo on consumer satisfaction measures

journal articles
Wirtz J
Year
2000