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Year:

Congruency of scent and music as a driver of in-store evaluations and behavior

journal articles
Wirtz J and Mattila AS
Year
2001

The efficacy of power and influence strategies in a conventional channel: A Singapore perspective

journal articles
Shamdasani P, Keh HT and Chan KTS
Year
2001

Designing service guarantees – is full satisfaction the best you can guarantee?

journal articles
Wirtz J and Kum D
Year
2001

Location, location, location: Insights for advertising placement on the web

journal articles
Shamdasani PN, Tan J and Stanaland AJS
Year
2001

Spot the difference: Consumer responses towards counterfeits

journal articles
Ang SH, Lim EAC, Tambyah SK and Cheng PS
Year
2001

Gray marketing as an alternative market penetration strategy for entrepreneurs: Conceptual model and case evidence

journal articles
Lim GH, Lee KS and Tan SJ
Year
2001

Consumer Behaviour in Asia

journal articles
Emerald
Year
2001

The impact of expected variance in performance on the satisfaction process

journal articles
Wirtz J and Mattila AS
Year
2001

GULFSTREAM AEROSPACE CORPORATION — PENETRATING ASIA’S CORPORATE JET MARKET

journal articles
Wirtz J and Lwin M
World Scientific Pub Co Pte Lt
Year
2001

Generic marketing strategies for small and medium-sized enterprises – conceptual framework and examples from asia

journal articles
Lee K, Lim G, Tan S and Wee C
Year
2001