Publications

Year:

Yung Kee: A Family Feud Divides Hong Kong

Case Study
Wiwattanakantang Y, Fan J, Bennedsen and Morten
Insead Publishing
Year
2015

Services Marketing

books/monographs
Wirtz J, Lovelock CH and Patterson P
Year
2015

Impact Aversion in Arbitrator Decisions (WITHDRAWN)

journal articles
Daniels DP and Green E
Academy Of Management
Year
2015

Should a Firm with a Reputation for Outstanding Service Quality Offer a Service Guarantee? An Experimental Study

books/monographs
Wirtz J, Ng ICL and Sheang LK
Year
2015

Communication in Immigrant Communities

books/monographs
Wang N and Kam JA
Year
2015

Managing underperformance risk in project portfolio selection

journal articles
Qi J, Sim M, Hall NG and Long DZ
Year
2015

Missing R and D

journal articles
Reeb DM and Koh PS
Year
2015

Prioritizing Sleep Health: Public Health Policy Recommendations

journal articles
Barnes CM and Drake CL
Year
2015

The Conceptualization and Development of Advertisement-Evoked Imagination Scale

journal articles
Ang S-H and Dewi IJ
Korean Marketing Association
Year
2015

NUS Museum: Developing Branding Strategies

Case Study
Wu PC, Tan W, Ho JKMH and Ler NWM
Ecch - The Case Centre
Year
2015