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Year:

Designing service guarantees – is full satisfaction the best you can guarantee?

journal articles
Wirtz J and Kum D
Year
2001

Determinants of Membership Marketing Programs

journal articles
Wirtz J and Kum D
Springer Science And Business Media Llc
Year
2001

The impact of expected variance in performance on the satisfaction process

journal articles
Wirtz J and Mattila AS
Year
2001

Generic marketing strategies for small and medium-sized enterprises – conceptual framework and examples from asia

journal articles
Lee K, Lim G, Tan S and Wee C
Year
2001

GULFSTREAM AEROSPACE CORPORATION — PENETRATING ASIA’S CORPORATE JET MARKET

journal articles
Wirtz J and Lwin M
World Scientific Pub Co Pte Lt
Year
2001

Congruency of scent and music as a driver of in-store evaluations and behavior

journal articles
Wirtz J and Mattila AS
Year
2001

Warranty and warrantor reputations as signals of hybrid product quality

journal articles
Tan SJ, Lee KS and Lim GH
Year
2001

Exploring the Role of Alternative Perceived Performance Measures and Needs-Congruency in the Consumer Satisfaction Process

journal articles
Wirtz J and Mattila A
Year
2001

Exploring the Role of Alternative Perceived Performance Measures and Needs-Congruency in the Consumer Satisfaction Process

journal articles
Wirtz J and Mattila A
Wiley
Year
2001

Gray marketing as an alternative market penetration strategy for entrepreneurs: Conceptual model and case evidence

journal articles
Lim GH, Lee KS and Tan SJ
Year
2001