Publications
Publication Type:
Department:
Year:
Spot the difference: Consumer responses towards counterfeits
journal articles
Ang SH, Lim EAC, Tambyah SK and Cheng PS
Year
2001
The efficacy of power and influence strategies in a conventional channel: A Singapore perspective
journal articles
Shamdasani P, Keh HT and Chan KTS
Year
2001
The role of preconsumption affect in postpurchase evaluation of services
journal articles
Wirtz J and Mattila A
Year
2000
The moderating role of target-arousal on the impact of affect on satisfaction – An examination in the context of service experiences
journal articles
Wirtz J, Tan RLP and Mattila AS
Year
2000
The influence of physical, beneficial and image properties on responses to parallel imports
journal articles
Ang SH
Year
2000
An examination of the presence, magnitude and impact of halo on consumer satisfaction measures
journal articles
Wirtz J
Year
2000
The effects of personal value similarity on business negotiations
journal articles
Ang SH, Teo GPS and Leong SM
Year
2000
Manipulating Ad message involvement through information expectancy: Effects on attitude evaluation and confidence
journal articles
Lee YH
Year
2000
Exploring the dimensions of ad creativity
journal articles
Ang SH and Low SYM
Year
2000
The Asian Apocalypse: Crisis Marketing for Consumers and Businesses
journal articles
Ang SH, Leong SM and Kotler P
Year
2000