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Publications

Year:

The impact of knowledge types on the consumer search process: An investigation in the context of credence services

journal articles
Wirtz J and Mattila AS
Year
2002

Perceived fairness of demand-based pricing for restaurants

journal articles
Wirtz J and Kimes SE
Year
2002

Overcoming the negative product quality image of manufacturers in emerging economies: Effectiveness of warranty strategies

journal articles
Lee KS, Lim GH and Tan SJ
Year
2002

The effects of incentives, deal proneness, satisfaction and tie strength on word-of-mouth behaviour

journal articles
Wirtz J and Chew P
Year
2002

How long should dinner take? Measuring expected meal duration for restaurant revenue management

journal articles
Wirtz J, Kimes SE and Noone BM
Springer Science And Business Media Llc
Year
2002

Improving the measurement of customer satisfaction: A test of three methods to reduce halo

journal articles
Wirtz J
Year
2001

Crisis marketing: A comparison across economic scenarios

journal articles
Ang SH
Year
2001

Congruency of scent and music as a driver of in-store evaluations and behavior

journal articles
Wirtz J and Mattila AS
Year
2001

The efficacy of power and influence strategies in a conventional channel: A Singapore perspective

journal articles
Shamdasani P, Keh HT and Chan KTS
Year
2001

Designing service guarantees – is full satisfaction the best you can guarantee?

journal articles
Wirtz J and Kum D
Year
2001