Publications

Year:

APPLYING THE 4 Ps OF MARKETING TO SERVICES

books/monographs
Wirtz J and Lovelock C
World Scientific
Year
2016

OPTIMAL CONTROL OF THE FITZHUGH-NAGUMO NEURONS SYSTEMS IN GENERAL FORM

journal articles
Sun J and Yang W
Yokohama Publ
Year
2016

The Effects of Victim Anonymity on Unethical Behavior

journal articles
Yam KC and Reynolds SJ
Year
2016

Liquidated damages clause: Predefining compensation for breach of commercial contracts

journal articles
Ter KLK
International Journal Research Publications
Year
2016

Sustainability Reporting in Singapore: Listed Mainboard Companies and Real Estate Investment Trusts

conference/seminars
Loh YKL
Year
2016

Service research in the new economic and social landscape

journal articles
Wirtz J and Tsiotsou RH
Emerald Group Publishing Ltd
Year
2016

Bouleau & Huntley: Cross-selling Professional Services

Case Study
Wirtz J and Lowe S
World Scientific
Year
2016

Dedicated to the memory of Professor Xiaoling Sun (1963–2014)

journal articles
Li D, Sun J and Teo KL
Year
2016

The moderating effect of technology and marketing know-how in the regional-global diversification link: Evidence from emerging market multinationals

journal articles
Wu J, Pangarkar N and Wu Z
Elsevier
Year
2016

Rakuten: Developing Employee Diversity – Teaching Note

Case Study
Lowe, J. Y., Yokoyama, T., Tanaka, D., Kobayashi, N., Jeon, H. S., Nakamura and S.
Case Centre
Year
2016