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Year:

The effects of consumer expertise on evoked set size and service loyalty

journal articles
Wirtz J and Mattila AS
Year
2003

Brand name suggestiveness: A Chinese language perspective

journal articles
Lee YH and Ang KS
Year
2003

What makes Singapore Airline a service champion?

journal articles
Emerald
Year
2003

An Examination of the Quality and Context-Specific Applicability of Commonly Used Customer Satisfaction Measures

journal articles
Wirtz J and Lee MC
Year
2003

Has Revenue Management Become Acceptable?: Findings From an International Study on the Perceived Fairness of Rate Fences

journal articles
Wirtz J and Kimes SE
Year
2003

The Differential Interaction of Auditory and Visual Advertising Elements with Chinese and English

journal articles
Lee YH and Tavassoli NT
Year
2003

A typology of animosity and its cross-national validation

journal articles
Ang SH, Tan SJ, Jung K, Leong SM, Pornpitakpan C and Kau AK
Year
2002

The impact of knowledge types on the consumer search process: An investigation in the context of credence services

journal articles
Wirtz J and Mattila AS
Year
2002

Perceived fairness of demand-based pricing for restaurants

journal articles
Wirtz J and Kimes SE
Year
2002

Overcoming the negative product quality image of manufacturers in emerging economies: Effectiveness of warranty strategies

journal articles
Lee KS, Lim GH and Tan SJ
Year
2002