Publications
Publication Type:
Department:
Year:
Determinants of Membership Marketing Programs
journal articles
Wirtz J and Kum D
Springer Science And Business Media Llc
Year
2001
Exploring the role of alternative perceived performance measures and needs-congruency in the consumer satisfaction process
journal articles
Wirtz J and Mattila A
Year
2001
Improving the measurement of customer satisfaction: A test of three methods to reduce halo
journal articles
Wirtz J
Year
2001
Congruency of scent and music as a driver of in-store evaluations and behavior
journal articles
Wirtz J and Mattila AS
Year
2001
Designing service guarantees – is full satisfaction the best you can guarantee?
journal articles
Wirtz J and Kum D
Year
2001
Exploring the role of alternative perceived performance measures and needs-congruency in the consumer satisfaction process
journal articles
Wirtz J and Mattila A
John Wiley & Sons Ltd
Year
2001
Crisis marketing: A comparison across economic scenarios
journal articles
Ang SH
Year
2001
Spot the difference: Consumer responses towards counterfeits
journal articles
Ang SH, Lim EAC, Tambyah SK and Cheng PS
Year
2001
The efficacy of power and influence strategies in a conventional channel: A Singapore perspective
journal articles
Shamdasani P, Keh HT and Chan KTS
Year
2001
The impact of expected variance in performance on the satisfaction process
journal articles
Wirtz J and Mattila AS
Year
2001