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Publications

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Year:

Bumbox: Choosing a Business Model for a Start-Up

case studies
Doreen Kum
Ivey Publishing
Year
2020

OWNDAYS: Changing Eyewear Necessity to Fashion Accessory

case studies
Ang Swee Hoon, Chia Eik Chieh, Wu Sheen Yee Shannon, Khoo Chien Yi Danny and Khoo Wee Boon
Academy Of Asian Business Review.
Year
2020

Ronds: A Pioneer in a Blue Ocean (A) AND (B)

case studies
Doreen Kum, Qizhang L and Bin D
Ivey Publishing
Year
2020

Marina Bay Sands: Sustainability Challenges and Opportunities in the Events Industry – Global Network Case 101-18

case studies
Vero Bourg-Meyer, Doreen Kum, Jaan Elias and Kosuke Uetake
Global Network For Advanced Management
Year
2018

Revolutionizing Customer Service – How to Improve a Service Fast

case studies
Wirtz J and Kaufman R
Harvard Business Review Webinar
Year
2017

Customer Service: The secret to Strong Service

case studies
Wirtz, Jochen and Kaufman R
Emerging Markets Business
Year
2017

Singapore Airlines: Managing Human Resources for Costeffective Service Excellence

case studies
Wirtz J and Heracleous L
World Scientific
Year
2016

LUX*: Staging a Service Revolution in a Resort Chain

case studies
Wirtz J and Kaufman R
World Scientific
Year
2016

Vibrance Kegel Device: Capturing Mindshare

case studies
Kum D
Ivey Business School At Western University
Year
2016

Colgate: Regaining Leadership in India’s Sensitive Teeth Market

case studies
Kum D
Ivey Business School At Western University
Year
2016