Publications
Publication Type:
Department:
Year:
Unveiling the marketer’s lens: exploring experiences and perspectives on AI integration in marketing strategies
journal articles
Elhajjar S
Emerald
Year
2025
Easy to Be Selfish: When and Why Is One Individual as Influential as Multiple Individuals
journal articles
Zhang Y and Yang Z
Year
2024
The impact of COVID-19 on marketing for higher education institutions in developing countries: the case of Lebanon
journal articles
Elhajjar S and Yacoub L
Informa Uk Limited
Year
2024
Affect-as-Information: Customer and Employee Affective Displays as Expeditious Predictors of Customer Satisfaction
journal articles
Wirtz J, Ashtar S, Yom-Tov GB and Rafaeli A
Year
2024
Exploring the Impact of Cultural Destinations on Residents’ Well‐Being: Case of Katara Cultural Village
journal articles
Elhajjar S and Al‐Sulaiti KI
Wiley
Year
2024
Metaperception benefits of service robots in uncomfortable service encounters
journal articles
Wirtz J, Pitardi V, Paluch S and Kunz WH
Year
2024
Unclearly Immoral: Low Self-Concept Clarity Increases Moral Disengagement
journal articles
Wang J and Toure-Tillery M
Amer Psychological Assoc
Year
2024
Corporate digital responsibility (CDR) in the age of AI: implications for interactive marketing
journal articles
Wirtz J and Kunz WH
Year
2024
Social media research: We are publishing more but with weak influence.
journal articles
Elhajjar S and Yacoub L
Year
2024
The current and future state of the marketing management profession
journal articles
Elhajjar S
Informa Uk Limited
Year
2024