Publications
Publication Type:
Department:
Year:
Continuous value shaping: A boundary concept for innovating service innovation approaches
journal articles
Wirtz J, Böhmann T, Roth A, Satzger G, Benz C, Beverungen D, Boes A, Breidbach C, Gersch M, Gudergan G, Hogreve J, Kurtz C, Langes B, Leimeister JM, Lewandowski T, Meiren T, Nägele R, Paluch S, Peters C, Poeppelbuss J, Robra-Bissantz S, Schultz C, Schumann JH and Wünderlich NV
Year
2025
Luxury service experiences and culture
journal articles
Wirtz J and Holmqvist J
Year
2025
The current and future state of the marketing management profession
journal articles
Elhajjar S
Informa Uk Limited
Year
2024
Affect-as-Information: Customer and Employee Affective Displays as Expeditious Predictors of Customer Satisfaction
journal articles
Wirtz J, Ashtar S, Yom-Tov GB and Rafaeli A
Year
2024
The present and future of the B2B sales profession
journal articles
Elhajjar S, Yacoub L and Ouaida F
Informa Uk Limited
Year
2024
The impact of COVID-19 on marketing for higher education institutions in developing countries: the case of Lebanon
journal articles
Elhajjar S and Yacoub L
Informa Uk Limited
Year
2024
Doing More with Less: Overcoming Ineffective Long-Term Targeting Using Short-Term Signals
journal articles
Huang T-W and Ascarza E
Institute For Operations Research And The Management Sciences
Year
2024
Exploring the Impact of Cultural Destinations on Residents’ Well‐Being: Case of Katara Cultural Village
journal articles
Elhajjar S and Al‐Sulaiti KI
Wiley
Year
2024
ChatGPT and service: opportunities, challenges, and research directions
journal articles
Ooi KB, Tan GWH, Wirtz J, Sigala M, Aw ECX, Cham TH, Dwivedi YK, Kunz WH, Letheren K, Mishra A and Russell-Bennett R
Year
2024
Metaperception benefits of service robots in uncomfortable service encounters
journal articles
Wirtz J, Pitardi V, Paluch S and Kunz WH
Year
2024