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People Believe If 90% Prefer A over B, A Must Be Much Better than B. Are They Wrong?

journal articles
Overton G, Evangelidis I and Vosgerau J
Year
2025

Understanding perceived value in tourism: Insights from destinations facing crises.

journal articles
Yacoub L, ElHajjar S, Zgheib Y and Al Maalouf NJ
Year
2025

Service recovery by AI or human agents: Do failure and strategy context matter?

journal articles
Wirtz J, Fürst A, Trißler L and Friedrich R
Year
2025

Customer experience management in B2B markets: CXM value propositions and archetypical CXM strategies

journal articles
Wirtz J, Kowalkowski C, Jaakkola E, Holmlund M, Ulaga W and Ahmed T
Year
2025

Claiming single or multiple product benefits: Moderating role of intergoal association

journal articles
Song Y, Li X, Wang H and Shen M
Year
2025

Generative AI Meets Service Robots

journal articles
Wirtz J and Stock-Homburg R
Year
2025

Online-Offline Self-Identity Overlap and Consumer Decision to Acquire Digital-Physical Twins in the Metaverse

journal articles
Li X, Jiang Z and Lu Y
Year
2025

Nonparametric Pricing Bandits Leveraging Informational Externalities to Learn the Demand Curve

journal articles
Weaver IN, Kumar V and Jain L
Year
2025

Knowledge, attitude and practice towards blockchain potential for digital marketing: scale development and validation

journal articles
Mahmoud AB, Kumar V, Berman A, Elhajjar S and Fuxman L
Emerald
Year
2025

Unintended consequences of service robots – Recent progress and future research directions

journal articles
Wirtz J, Heirati N, Pitardi V, Jayawardhena C, Kunz W and Paluch S
Year
2025