Publications
Publication Type:
Department:
Year:
The effects of incentives, deal proneness, satisfaction and tie strength on word-of-mouth behaviour
journal articles
Wirtz J and Chew P
Year
2002
Effects of metaphoric advertising among mainland Chinese consumers
journal articles
Swee HA
Year
2002
Can consumers’ scepticism be mitigated by claim objectivity and claim extremity?
journal articles
Soo JT
Year
2002
Designing service guarantees – is full satisfaction the best you can guarantee?
journal articles
Wirtz J and Kum D
Year
2001
Crisis marketing: A comparison across economic scenarios
journal articles
Ang SH
Year
2001
Spot the difference: Consumer responses towards counterfeits
journal articles
Ang SH, Lim EAC, Tambyah SK and Cheng PS
Year
2001
The efficacy of power and influence strategies in a conventional channel: A Singapore perspective
journal articles
Shamdasani P, Keh HT and Chan KTS
Year
2001
The impact of expected variance in performance on the satisfaction process
journal articles
Wirtz J and Mattila AS
Year
2001
Location, location, location: Insights for advertising placement on the web
journal articles
Shamdasani PN, Tan J and Stanaland AJS
Year
2001
Gray marketing as an alternative market penetration strategy for entrepreneurs: Conceptual model and case evidence
journal articles
Lim GH, Lee KS and Tan SJ
Year
2001