Publications
Publication Type:
Department:
Year:
The impact of knowledge types on the consumer search process: An investigation in the context of credence services
journal articles
Wirtz J and Mattila AS
Year
2002
Perceived fairness of demand-based pricing for restaurants
journal articles
Wirtz J and Kimes SE
Year
2002
Overcoming the negative product quality image of manufacturers in emerging economies: Effectiveness of warranty strategies
journal articles
Lee KS, Lim GH and Tan SJ
Year
2002
The effects of incentives, deal proneness, satisfaction and tie strength on word-of-mouth behaviour
journal articles
Wirtz J and Chew P
Year
2002
Determinants of Membership Marketing Programs
journal articles
Wirtz J and Kum D
Springer Science And Business Media Llc
Year
2001
Exploring the role of alternative perceived performance measures and needs-congruency in the consumer satisfaction process
journal articles
Wirtz J and Mattila A
Year
2001
Improving the measurement of customer satisfaction: A test of three methods to reduce halo
journal articles
Wirtz J
Year
2001
Congruency of scent and music as a driver of in-store evaluations and behavior
journal articles
Wirtz J and Mattila AS
Year
2001
Designing service guarantees – is full satisfaction the best you can guarantee?
journal articles
Wirtz J and Kum D
Year
2001
Exploring the role of alternative perceived performance measures and needs-congruency in the consumer satisfaction process
journal articles
Wirtz J and Mattila A
John Wiley & Sons Ltd
Year
2001